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Future Mobile Technology Mission to Japan Dissemination Seminar Background

Future Mobile Technology Mission to Japan Dissemination Seminar Background. Dr Keith Baughan Chairman Mobile VCE Nokia Mobile Phones 21st June 2002. Topics. Japan - Evolving Role Mission Objectives Mission Structure Growth prior to 2002 Business Drivers. Japan - An Evolving Role.

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Future Mobile Technology Mission to Japan Dissemination Seminar Background

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  1. Future Mobile Technology Mission to JapanDissemination SeminarBackground Dr Keith Baughan Chairman Mobile VCE Nokia Mobile Phones 21st June 2002

  2. Topics Japan - Evolving Role Mission Objectives Mission Structure Growth prior to 2002 Business Drivers

  3. Japan - An Evolving Role • Early 1990s - PDC, a national standard • 3G - pro active approach via ARIB, ITU, ETSI, 3GPP • First rollout of 3G - October 2001 • Very active in ITU "Systems beyond 3G" • Proposed 4G air interface at 100Mb/s

  4. Mission Objectives • To review: • the rationale for Japanese proposals for "Systems beyond 3G" including a "4G" air interface • The diversity of views across Japanese industry • Technological progress "beyond 3G" • 3G rollout in Japan

  5. Mission Structure • Joint UK-Japan Symposium "Future Mobile Communications" at YRP (Yokosuka Research Park) • Half day visits to individual companies and other relevant organisations

  6. 1 Billion: 1st half 2002 Over 100-fold Growth in 10 Years Mobile phone subscribers worldwide Cellular subscribers (millions)

  7. Cellular Penetration - January 2000 Finland Sweden Italy Austria Korea Netherlands United Kingdom Australia Spain Japan Taiwan France USA Germany Canada Turkey South Africa Brazil Mexico P.R. of China Source World Bank, EMC

  8. WAP GSM WWW/Internet TV Radio 515years35 Time Taken to Reach 50 Million Users

  9. Annual sales volumes for Passenger Cars, PC’s and Mobile Phones Million units 600 500 Watches -98: 1240 million 400 Passenger Cars 300 PC's Cellular Terminals 200 100 0 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 Sources: IDC, DataQuest, EIU The #1 Consumer Electronics Industry

  10. The Mobile World In the future, a major part of personal communication - be it voice, data, images or video - will be wireless. The personal mobile device will be the main application platformand medium!

  11. Digital and IP Convergence are the Main Building Blocks of the New Mobile World NEW MOBILE WORLD InformationTechnology Telecom Consumption ConsumerElectronics Connection Content

  12. Amount and Types of Mobile Content Will Explode in the Future Images Applications MMSs Videoclips Audio/music • Types of content: • User created (images, videoclips, music etc.) • Personal (music, movies, movieclips, games, applications, etc.) • Group (family, friends, daughter's soccer team etc.) • Community (greyhound owners' image album etc.) • Subscribed (Manchester United Multimedia news service etc.) • Network provided (location-based weather info etc.)

  13. New Categories Driving the Market Change Entertainment Games & Music & Messaging Imaging Phone Imaging & Messaging & Browsing Media Phone Full browsing & Access to Media Communicator Full browsing & Corporate Data

  14. Business Drivers for "Beyond 3G" in Japan • Competion from wireline 100 Mb/s • Fundamental belief that digital convergence of hardware (cameras, audio, video, TV) with broadcasting, communications, computing is a major business opportunity • Capacity limitations Note: Social differences

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