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Multi-Screen Insights

Multi-Screen Insights. Time Spent With TV Reaches An All Time High. Multi-Screen Insights. Time spent with TV reaches an All Time High – 159:07 Over 2.4 million more people watched TV in 1Q14

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Multi-Screen Insights

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  1. Multi-Screen Insights Time Spent With TV Reaches An All Time High

  2. Multi-Screen Insights Time spent with TV reaches an All Time High – 159:07 Over 2.4 million more people watched TV in 1Q14 Television reigns among young and old; across all ethnic segments; with most viewing occurring with Live TV Viewers continue to shift their viewing from computer (-2%) to phone video (+15%) In spite of mobile video growth, mobile still only comprises a nominal share of total video time (comp video 6.1%/ smartphone video 0.8%) Video game usage is up a slight 3% Households acquired significantly more tablets and enabled smart TVs

  3. Time Spent With TV Reaches Its Highest Level To Date - 159 Hours Time Spent With Television P2+ Monthly (Hrs:Min) Hrs:min 1Q14 159:07 1Q13 157:32 1Q12 155:46 1Q11 158:47 1Q10 158:25 Source: Nielsen Cross Platform Report 1Q14,P2+

  4. Television Commands More Than Half of Total Time Spent With Content Across All Devices Time Spent Per Week (Hrs: Min) Among P18+ Source: Nielsen Cross Platform Report 1Q14,P18+;mobile video= video on smartphone

  5. Majority Of Time Spent Is With Live Television, In Spite of Slight Growth Experienced With Time-Shifted Viewing Time Spent Per Day (Hrs:Min) Among P18+ Source: Nielsen Cross Platform Report 1Q14,P18+; usage on each device

  6. How Much Video Content is Consumed Across Each Device?

  7. With Mobile Video Smartphone Growth, Television Still Dominates 93% Of Total Video Time Monthly Video Consumption by Device Watching Television Watching Video on a Computer Watching Video on a Smartphone # of Viewers v. YAG 285 Million +1% 152 Million -2% 103 Million +15% Time Spent (hrs:min) 159:07 10:49 1:37 Source: Nielsen Cross Platform Report 1Q14,P2+;Total video= TV+comp+smartphone

  8. Among Young & Old, Television Commands Majority of Total Video Time Monthly Time Spent (Hrs:Min) TVShare Internet Mobile of Total Video TV Video Video P2-11 96%111:475:17 - P1217 94%96:216:23 - P18-24 84%111:1519:082:52 P25-34 89%131:3515:371:52 P35-49 93%156:2311:311:12 P50-64 96%202:328:461:02 P65+ 98%234:284:030:26 Source: Nielsen Cross Platform Report 1Q14,P2+; Total video=TV; internet video and mobile video

  9. In Fact, More and More Consumers Tune To Television, 2.4 Million More in 1Q14 Number Of User P2+ Viewing TV 1Q131Q14Absolute Change 282,949,000285,394,000+2,445,000 Source: Nielsen Cross Platform Report 1Q14,P2+

  10. What Is Driving Smartphone Video Growth?

  11. With More Content Being Made Available & More Ease Accessing Video On Mobile Phones, Consumers Continue To Shift Their Video Viewing From Computer To Smartphone Number of Users by Device (P2+)/ Monthly (in OOO’s) 1Q131Q14(+/-) 155,169151,504-3,665 89,749103,459+13,710 121,750 148,983 +27,233 Watching Video on a Computer Watching Video on a Smartphone Using App/Web On Smartphone App/Web usage Is up 22% Source: Nielsen Cross Platform Report 1Q14,P2+;

  12. Despite Smartphone Video Growth, Time Spent With Mobile Is Nominal, Even Among The Younger Consumers Monthly Time Spent (Hrs:Min) Source: Nielsen Cross Platform Report 1Q14, Total video=TV; internet video and mobile video

  13. Does Video Usage Differ by Ethnicity?

  14. Video Consumption Continues To Be An Additive PhenomenonAmong Blacks & Hispanics As Television Usage Continues To Grow In Spite Of Mobile’s Growth Gain/LossOf Users P2+ 1Q14 v 1Q13 Black Hispanic Asian +311,000 +1,068,000 -497,000 Watching Traditional Television* v. YAG Watching Video on Computer v. YAG +348,000 -476,000 +157,000 +3,048,000 +1,884,000 Video on Smartphone v. YAG +1,006,000 Source: Nielsen Cross Platform Report, P2+; 1Q14 * includes time-shifted time; **in all TV homes

  15. In Spite of Mobile Growth, Over 90% of Time Spent Is Still Spent With The Television Monthly Time Spent (P2+) in Hours: Minutes Composite Black Hispanic Asian Watching Traditional Television* 159:07 222:41 125:45 92:55 Share Of Total Video Time 93% 93% 90% 82% 15:32 12:40 9:58 10:51 Watching Time-shifted Television** 10:49 13:38 12:16 18:13 Watching Video on Computer Video on Smartphone 1:37 2:21 2:21 1:55 Source: Nielsen Cross Platform Report, P2+; 1Q14 * includes time-shifted time; **in all TV homes

  16. Multi-Technology

  17. Number of People Using Game Consoles Is Up Slightly Number Of User P2+ Using Game Console 1Q13 1Q14 % Diff 99,275,000 102,142,000 3% Using Game Console Source: Nielsen Cross Platform Report 1Q14; P2+

  18. Households Continue To Acquire More & More Tablets and Enabled Smart TV’s Devices in TV HHs (in OOOs) Composite v. YAG DVD/Blue-ray Player 94,203-0.6% DVR 55,240+6.8% High Definition TV 99,231+8.7% Video Game Console 51,210+2.3% Tablet 37,570+63% Enabled Smart TV 10,212 +98% Source: Nielsen Cross Platform Report 1Q14; P2+

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