STRATEGY AS A SIMPLE RULES

1. STRATEGY AS A SIMPLE RULES KELOMPOK 11 : APRESSYANTI, EKA KARTIKA, MOURME TARUNA HALIM

2. Preface • Stable markets managers rely on complicated strategies built on detailed predictions of the future • Complicated, fast-moving markets (where significant growth and wealth creation can occur) unpredictability reigns Business becomes complicated strategy simple

3. Three Approaches to Strategy

4. Strategy as a Simple Rules • Traditional strategy advantage comes from - exploiting resources - stable market positions • Strategy as simple rules advantage comes from successfully seizing fleeting opportunities

5. Strategy as a Simple Rules-Contd. • Simple Rules Provide the guidlines within which managers can pursue opportunities • Strategy consist of : - Unique set of strategically significant processes - The handfull of simple rules that guide them

6. Simple Rules for Unpredictable Markets

7. How Rules Are Created • Experience Mistakes eg.: Yahoo experience • Young Company Experience gained at other companies

8. Knowing When to Change • Strategies Stale Shifting the rules • The problems are deep Switching Strategic Process

9. Conclusion Simple Rules : • Select a few key strategic processes • Craft a handful of simple rules • Jump in Strategic implication : companies must capture unanticipated, fleeting opportunities in order to succeed