Direct Marketing Online Marketing Portal for B2C

1. Direct Marketing Online Marketing Portal for B2C So you want to boost your business?

2. Who Are We? We are an online comprehensive direct marketing company that allows you to create, deliver, and track your direct mail from your desktop. We provide you with the technology, data, and product to save you time and money. We help businesses improve their direct marketing results & put in place strategies to help them succeed.

3. Why Direct Mail? Cross Marketing with Direct Mail can boost your ROI by upto 500% Postcards have the highest read rate out of all direct marketing campaigns Variable Data printing and personalization boosts response rate up as much as 44%* Personalization married with colour drive response rates up to 135%* VDP, Colour, & pURL’s increase upto 500%* *US Postal Service

4. What’s the Lingo? VDP(Variable Data Printing) Used to customize each mail piece within a print job. VDP enables the "mass-customization" of documents as opposed to the "mass-production" of a single document Personalized URL’s(pURL) . Leads are presented with an invitation to go to a web page that contains a customized message. The pURL created can contain single pieces of data, for example the contact's first name, or more complex and targeted messages with unique graphics, text, and data present on the page (ie:www.yourwebsite.com/jdoe)

5. How it works!

6. Visualize It! We utilize custom client Web portals, customer relationship management (CRM), personalized URL's (PURL), cross media campaign creation and management, 1:1 personalization of communications, asset management and a Web to Print Engine, reports and data analytics. www.easymailmaker.com offers a complete marketing and lead management solution that is proven to significantly increase return on campaigns while reducing overall marketing expense! ORDER PROCESS

7. 1.Manage Clients & Prospects Contacts can be organized by category and easily updated using intuitive features. New names can be imported manually or automatically imported into the CRM database from other applications. Clients may also chose to purchase lists based on unique customer profiles. The CRM system provides a repository for all client interaction, task summaries and other customizable features. The CRM is integrated with the personal URL (PURL) prospect response system giving real time data on marketing responses. Metrics and reports are available that provide a full summary of client interaction.

8. 2.Choose Direct Mail Campaign Upload, Build, Customize, Personalize and Ship its that Easy. Clients can easily select from a library of multiple pdf template options to create powerful marketing campaigns right from your wireless laptop. Whether you need to create a postcard, brochure, presentations folders or magazines PMG provides simple solutions to manage your marketing collateral from portal to printer to people.

9. 3.Customize & Edit • Users approve designs real time online increasing the speed of production from proofing to print. • Through a What you see is what you get (WYSIWYG) module, clients can visualize the final piece online and email an approval copy for Text, pictures, Logos, slogans

10. 4.Mail Lists & Order Easy to: Upload your list Ship Purchase mail list Use your contact database from our dash board Create your pURL direct web-site

11. 5.Monitor Online Response “pURL” Every prospect is automatically assigned a unique personal identifier which translates to a personal web page (ex:www.yoursite.com/johndoe) and is printed on each campaign piece. Responses are managed and captured into the CRM system real time while users are notified by email. Multiple reports are generated that provide various views into campaign activity and are conveniently rolled up into a Dashboard for quick and easy access. For Ad word campaigns such as Google and Yahoo, a general URL (GURL) can be used to capture the prospects response.

12. 6.Track & Ananlyze online • All campaign results are recorded real-time and can be viewed in a marketing dashboard fore quick and easy access. Users can have either a high level or detailed view of each campaign, response rates, activity summary and much more. Users can quickly analyze return on investment for every marketing dollar spent.

13. 7.Improve Results & Impliment Strategies Users can compare responses from various types of campaigns (print, email, Ad words, telesales, etc.), observe Web site hits versus actual Web form submissions, view a summary of responses per question or item measured, and link back into the CRM to view individual response detail.Users have quick and easy access to information to help identify campaign effectives. This helps users to streamline marketing efforts by target marketing into key areas where returns are higher. This enables users to predict and capitalize on future spending.

14. Boost results upto 200% Effecient Follow up with new leads instanly Automatically and instantly track responses with an online reporting portal Effective Actively engage customers to collect valuable information and increase relevancy Targetted Increase response rates with multi channel touch points using variable data technology.

15. How does the marketing portal work Channel who fits into what channel to help organize your marketing portal. Each of these users has a different level of access to the various features of the portal depending upon the functions they perform with it. Basic Frontend Users are usually frontline sales personnel such as real estate agents. The remaining three are more advanced Frontend users. They are called operators.

16. Manage your Dashboard This is the home page of your dash board where you can view your direct mail results via the pURL, view your deal rankings, organize your prospect summary, put events on your calendar, add and organize your activities and tasks. As you can see this can become a powerful tool for any office or individual.

17. Simply Put It Works!

19. The Power of OfficeArt Graphics Make a statement with great looking graphics. PowerPoint makes it easy to produce visuals that used to require multiple applications to accomplish. Easily apply soft shadows, reflections, glows, bevels, 3D and more! Soft Shadow Reflection Bevel 3D

20. Themes & Quick Styles

21. Word and Excel, too! PowerPoint now shares a common set of “Office Themes” with Word and Excel so you can create documents and spreadsheets that match your presentation for a “branded” look.

22. Mix It Up! Office Themes are infinitely customizable. You can mix and match the colors, fonts and effects from different themes.

23. Quick Styles There is a spectrum of designer styles for every chart, diagram, table or picture you add to your presentation. In a single click you can go from understated to wow or anywhere in between.

24. In summary

25. Make it work! Be an innovator with personalization media marketing Create a WOW factor for your clients Prove your campaign work-with tracking Dramatically boost your business and response Improve ROI upto 4x Save time and money

26. Arrange it Your Way With custom layouts you design your own direct mail campaign. Pick your Industry and your purpose of the mail or print piece Customize it with your text, pictures, and logos Pull data from your CRM to use as base for your mail list or purchase a new one Order and Ship

27. We prep the files for printing & mailing

28. www.easymailmaker.com