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Luxury retail experience

Luxury retail experience. Decisive preference shaping in a post-crisis enviroment. Gone are the days of demographics. Current trends. favorite brands, but want them at lower prices  product innovation cause marketing Multi-channel relationship

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Luxury retail experience

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  1. Luxury retail experience Decisive preference shaping in a post-crisis enviroment

  2. Gone are the days of demographics

  3. Current trends favorite brands, but want them at lower prices  product innovation cause marketing Multi-channel relationship accessible, while retaining a brand's mystique

  4. SEGMENT 1: DISCOUNT… BUT NO.

  5. Segment 2: image, image, image

  6. SEGMENT 3: Create vip’s

  7. 1.Learning about the brandor news

  8. SMART contact Preference for e-mailing Personal reward is important Personalization of message Have them attend an event rather than a promotion Successful retail locations operate on an event-based marketing scheme. Novelty and innovation need to be communicated

  9. 2.location, location, location

  10. 3. MEANINGFUL Product

  11. 4. Inspiring service

  12. Will they come back?

  13. Let’s talk

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