Online Jewelry Buying Guide

1. Online Jewelry Buying Guide Every woman loves jewelry, doesn’t she? With changing time, the trend and fashion, the jewelry buying style has also changed. From traditional brick and mortar shopping, women have moved to shopping online. This not only saves their time and energy, but also gives them ample of choices to pick their favorite jewelry from. As everything else, buying jewelry online involves a set of rules. There are a few tips that you should keep in mind while shopping online. Let’s have a look at ‘online jewelry buying guide’.

2. 1. Jewelry Purpose: Know what you want. First, ask yourself what is the purpose and meaning behind your jewelry. For example, are you looking to create sentimental value or a forever memory? From engagement and wedding jewelry, anniversary, birthday, Valentine’s Day, Christmas, and Mother’s Day, make a selection that reminds you of your special moment each time you put on your jewelry.

3. 2. Website Authenticity: When you purchase jewelry online, make sure the website is reputable, safe, and trustworthy. For example, are there accredited logos (I.e. BBB, Bizrate, Norton Secured, and etc.) clearly displayed. 3. Gemstone Knowledge: Before purchasing, have a basic understanding of your jewelry. As a rule of thumb, when you purchase a gemstone (I.e. Diamond, Sapphire, Ruby, Emerald, and etc.), apply the “4 C’s” to determine the gemstone(s) value: I.Color: For gemstones, color is often the most important criteria in determining the gemstone’s value. This is the first impression of our stone. II.Clarity: Another important factor is clarity. Clarity refers to the amount of inclusions within the gemstone. The less number of inclusions, the more we can anticipate the value to go up. III.Cut: Cut refers to how ideal is the stone’s shape (I.e. Round, oval, pear-shape, cushion, and etc.). Within the gemstone’s cut, we also consider the facet reflection, the angle at which the stone is cut, which ultimately provides light reflection and refraction. IV.Carat Weight: Weight is the measurement of the stone. In the metric system, ‘carat’ is defined as 200 milligrams. The higher the carat weight, the higher the cost becomes due to their exclusivity.

4. 4. Customer Friendly Policies: In order to receive the best value, when you make an online purchase, it’s important to look at both present and future incentives and services like following: a) Free shipping worldwide b) Returns and/or exchanges c) Refund policy d) On time Shipment e) Jewelry Protection f) Jewelry Authenticity

5. 5. Check their social media accounts: In order to get the maximum benefit, check out the social media pages of the chosen online store. They generally run special offers for their loyal fans. Also, on special events, they run special offers. For example, Angara has turned ten this month and hence they have created a special catalog page featuring their ‘most exclusive’ jewelry. The customers can avail Extra 20% off on the chosen jewelry from the page, just by applying code 10YEARS at checkout. Source: http://www.aboutdiamondjewelry.com/angara-jewelry-collection/online-jewelry-buying- guide