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CORE MESSAGE

CORE MESSAGE.

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CORE MESSAGE

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  1. CORE MESSAGE Distinctively boutique, TeKairanga was established over 20 years ago and is one of Martinborough’s founding wineries. We have six vineyards here, each with its own distinctive characteristics and suited to different varieties and farming. Our focus is handcrafted, benchmark Pinot Noirs that showcase old world style with new world flair, and are true representations of the Martinborough growing region.

  2. OVERVIEW • One of the original pioneering brands of Martinborough (est. 1984) • Strong historical links with the brand and region • Winery on the site of Martinborough’s founder John Martin’s original landholdings • Cellar door in the original cottage of John Martin’s senior stockman built in1857 on our home block • Reserve Pinot Noir wine named after John Martin • ~100 hectares planted in Martinborough • Largest producer in the region • Predominantly Pinot Noir (~70% total production)

  3. LOCATION New Zealand Southern end of North Island Martinborough 42° South – similar distance to Burgundy from equator

  4. MARTINBOROUGH • Produces around 1% of New Zealand’s total wine volume • 50% Pinot Noir/35% Sauvignon Blanc • Balance is Chardonnay, Pinot Gris, Riesling & Syrah • Rain shadow effect from the Tararua & Rimutakamountain ranges protects from harsh elements • Warm days and cool nights; low rainfall • Long ripening season • Cool, breezy springs mean natural low yields and more intense flavours • Mild summers – temperatures rarely above 30°C (86° F) • Dry autumns with cool night temperatures - great harvest conditions

  5. VINEYARD OVERVIEW • All located within the Martinborough appellation • Original vineyards on the Martinborough terrace • Newer vineyards on the TeMuna Road terraces • River terraces made from old gravels • Free draining structure • Over 60 different individual sites for Pinot Noir within main vineyard sites • Sustainable farming

  6. KEY VINEYARDS • Martinborough Terrace • Draper (home vineyard) • McLeod • East Plain • Located around township • TeMuna Terraces • Ruakokoputuna Vineyard • South of town • Other • Spring Rock Vineyard • East of town

  7. HOME BLOCKS

  8. RUAKOKOPUTUNA VINEAYRD

  9. SOIL PROFILE • Developedover 20,000 years by the flow of the Ruamahanga River • Alluvial river terraces • Silty loam • Variety of top soils • Free draining - irrigation essential • Low yields create greater flavour intensity

  10. WINEMAKING • John Kavanagh, Chief Winemaker • First Vintage: 2013 • Came from Neudorf • Each vineyard parcel is harvested, vinified and matured in barrel separately until final blending • Different clones • Age of vines • Location and subtle differences in soils/climate of the site • Different trellising and or vine density • Over 60 different individual Pinot Noir lots from which to create final blends John Kavanagh

  11. WINERY • New winery constructed in 2002 • Designed specifically for high quality Pinot Noir production • Mechanical gravity system • Multiple small fermenters • Capacity 800 tonnes (all varieties)

  12. 2009 ESTATE PINOT NOIR Composition: 100% Pinot Noir Region: Martinborough, New Zealand Alcohol: 13.5% Aging: 8 months in oak SRP: ~$19.99 Limited markets

  13. DISTRIBUTION OBJECTIVES • Hip, urban hot spots with young, millennial customers • Small-plate dining, bistros with outdoor seating • Alternative on- and off-sale accounts • Independent retailers with newsletters • Independent retailers and specialty upscale grocery

  14. SALES TOOLS • Fact Sheet • Overview Sell Sheet • One-Page Interactive Sell Sheet • Waitstaff/Wine Card • Shelftalker • Blank Shelftalker Template • Winemaking Team Bio • Tasting Mats & Tasting Note Sheets

  15. SUMMARY • Pioneering Martinborough winery • Established in 1984 • Strong historical links with the region • Largest producer in Martinborough • Focus on benchmark Pinot Noirs • Mild climate • Old river terraces with free draining structure • Sustainable farming • John Kavanagh, Chief Winemaker • Vineyard lots separateduntil final blending • Over 60 individual Pinot Noir lots from which to create final blends

  16. THANK YOU

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