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Company Profile

Company Profile. OUTLINE. Who we are Mission and Vision Profile of key staff Our coverage Experience by sector Our research experience Client portfolio Recent achievements Client references Our capacity Quality control procedures Confidentiality Our contacts.

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Company Profile

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  1. Company Profile

  2. OUTLINE • Who we are • Mission and Vision • Profile of key staff • Our coverage • Experience by sector • Our research experience • Client portfolio • Recent achievements • Client references • Our capacity • Quality control procedures • Confidentiality • Our contacts

  3. SBO Research Ltd (formerly known as Strategic Business Options) was founded in 1993 We provide consultancy services in Marketing & Social research. Additionally, we offer training solutions through our sister company SBO Training Ltd We offer both customized and off-the-shelf solutions to suit our clients specific needs SBO Research Ltd is a corporate member of the Marketing & Social Research Association (MSRA), which is a professional body for marketing and social researchers in Africa  Who we are

  4. Excellence Team work Integrity SBO CULTURE & VALUES Innovation Efficiency Corporate Ethics Mission and Vision • We work towards enhancing our clients ability to satisfy their customers’ needs by providing insights geared towards implementation of market-driven and market driving strategies

  5. Profile of key staff

  6. Our coverage Our research experience and operations cover various markets in Africa Kenya Uganda Tanzania Rwanda Burundi Sudan Ethiopia Djibouti Somaliland South Africa Nigeria DR Congo Ivory Coast Zambia

  7. Our experience by sectors • Telecommunications & ICT • Insurance • Healthcare & Pharmaceuticals • Banking • Beverages • Financial services • Energy • Education • Water and sanitation • Construction • Security 7

  8. Some of the clients served…….

  9. Some of the clients served…….

  10. Some of the clients served…….

  11. Some of the clients served…….

  12. Customer Satisfaction Surveys Employee Satisfaction Surveys Culture Surveys Brand and Visual Audits Image surveys (Brand / Corporate Image) New Product Research & Feasibility Research Consumer Lifestyles, Trends & Values Usage & Attitudes Research Communication Research Segmentation Research Packaging Research Marketing Strategy Design Marketing Planning Needs Assessment Pricing Research Diagnosis Audits Channel Audit Areas of research experience

  13. Land O’Lakes Research Client Portfolio

  14. Research Client Portfolio

  15. Recent achievements Winner, ESOMAR International Best Presentation Award at MSRA Conference on (March 2009) MSK Human Warrior Award (Dec 2008) Participation in the ESOMAR World Research annual congress in Switzerland for Best Paper in Unmasking The African Consumer (Sep 2009) Semi-finalist, ESOMAR World Research Idols competition (Sep 2009) Launch of BPO Data Center (Sep 2009) Distinguished Marketing Africa Savants (DMAS) for Enlightening the Marketing Fraternity (Dec 2009)

  16. Client references

  17. Our Capacity CLIENT FACING • A team of 8 experienced researchers • With both Quantitative & Qualitative expertise FIELD RESOURCES • In excess of 120 trained Research Assistants based in Kenya • Field teams located in key areas across Kenya and • Field operations network in East, Central, West & Southern Africa DATA PROCESSING RESOURCES • Data processing suite with 25 computers • Analysis runs on SPSS and Quantum platforms • 24 hours operation (day shift and night shift) • BPO – we provide data capture/punching services IT PLATFORM • Secure wireless network system • Authentic MS Software • Soon to launch electronic data collection on PDA/Smartphone

  18. Quality controls are applied in fieldwork / data collection process 5% accompaniment of interviews by the field coordinator 5% spot checks by the field supervisor 15% back checks/callbacks 100% questionnaire checks Quality controls are applied in data processing 100% editing of questionnaires 10% validation/double punching of field questionnaires 100% data analysis checks Quality control procedures SBO Research has pre-set minimum quality control standards that are observed during the project implementation process

  19. Confidentiality • We observe the following protocols when working with clients • Keeping strictly confidential all information given to it from time to time by the client • Using information solely for the purpose of carrying out the work for the client • Keeping strictly confidential all workings and results derived from the commissioned work • Avoiding conflict of interest

  20. Our contacts SBO Research Limited P.O. Box 10567 -00400 Nairobi, KENYA Telephone (020) 2727830/1 Fax (020) 2718696 Email research@sboresearch.com Website www.sboresearch.co.ke Location SBO House, Jabavu Lane off Argwing’s Khodek Road - Hurlingham KEY CONTACTS Catherine Ngahu Reuben Gathemia Boniface Ngahu Executive Chairperson Managing Director Marketing & Research Director 0722 521688 0725 026 255 0722 962338 cngahu@sboresearch.comrgathemia@sboresearch.combngahu@sboresearch.com

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