Ecommerce Localization_ Your Key to Grow Your Business Globally-converted

1. Ecommerce Localization: Your Key to Grow Your Business Globally Online business will be the future of the retail industry. Don’t believe me? Well, here is a stat that may change your opinion. According to Nasdaq’s findings, 95% of purchases will be online or via e-commerce by2040. Also, the world is turning into a global village. Thanks to the rapid advancement of digital technology we have today. So, if you dream of taking your business beyond your country’s boundaries, here is the deal foryou. Go online if you haven’t yet. And the second thing – go for ecommerce localization and not translation, for your online store.Confused? Well, there is a difference between ecommerce localization and simple translation. Stay tuned to find thatout. Ecommerce Localization v/s Ecommerce Translation

2. People most often use the word localization and translation interchangeably when it comes to ecommerce. Well, they are similar but not thesame. Think of it thisway: Every localized site is a translated site but every translated site may not be necessarily a localizedsite. Let’s dig deeper to knowmore. Ecommerce localization is the adaptation of your online store to a foreign language and culture. It doesn’t mean translating just the content on your site. Ideally, your localized online store should have content tailored to your target region’sculture. On the other hand, translation is simply translating the content into your target language without considering your target market’s cultural aspects and localnorms. Why Ecommerce Localization Matters – Importance andBenefits Put yourself in your target audience’s shoes. Would you like to view your favorite site in French if you are an Australian? You won’t. So, the same thing holds for your target country’s audience. They will prefer to view your site in their native language – and not yours. Hence the concept of ecommercelocalization! Benefits of EcommerceLocalization Helps Penetrate into Local MarketsBetter Ecommerce localization gives you an edge over the other non-native brands eying a target country. You can give a tough competition to local e-retailers by localizing your store well. You can also localize your branding across various channels and appeal to local customers better. This way, you can take your customers’ localized experience up anotch. Helps Build Trust and IncreaseVisibility

3. As per CSA’s survey, 60% of over 3000 global customers surveyed in10 non-English speaking countries including Brazil, China, France, Germany,Indonesia, Japan, etc. rarely buy anything from English-only e-stores. It means that youcan miss out on a big opportunity to tap into non-English speaking countries without ecommercelocalization. That is why, by localizing your e-store for different languages – especially other than English; you can widen your growth opportunities. When customers notice your efforts to localize their shopping experience, it will compel them to return the favorby showing loyalty to your brand. It will build trust in your target customers and attract higher repeat sales overtime. Decrease in Customer SupportIssues At times, customer support issues are nothing but the result of miscommunication. The customer may misinterpret or miss any information in the product descriptionor visuals. As a result, they may end up buying a product only to face issues later. You can reduce these instances dramatically with ecommercelocalization. When all the elements of your e-store are culturally and linguistically accurate, your customers are less likely to miss or misinterpret something. Besides, if you hire a customer support agent who knows their native language, it can be a cherry ontop. If you localize reviews on your site, they can work magic for your store. This is because local customers like to see positive reviews in their native language andof their use case. Localized reviews accelerate the process of decision-makingby letting them verify the validity of a product’s usability. Best Practices to Follow Localization Adhere to the Local Rules andNorms for Ecommerce Be a Roman when in Rome. There is a difference in cultures of different countries. Learn the local communication ethics and rules prior to ecommerce localization.You should know the way to address your customers on your website based on your targetmarket. For instance, informal tone is quite acceptable in the West. On the other hand, the East may prefer a more formal tone of interaction on your website. Further,Western countries are generally more liberal and open to various topics including sensitive ones (homosexuality, atheism, etc.) as well. On the contrary, certain countries ofthe world – especially in the Middle-East may not find your posts with such references pleasing.

4. So, respect the conservativesensibilities. Don’t Ignore SocialMedia Some professionals make a mistake of underestimating the power of localized experience on social media. Localizing your site isn’t enough. If you don’tlocalize your social media accounts to resonate with your target audience,ecommerce localization isincomplete. Leverage Localized User-GeneratedContent For around 9 in 10customers, an online review is important for them. 72% saythat positive reviews increase their trust in a brand. This implies that you shoulddisplay your customers’ reviews in your target audience’s language to make itwork. It means, if a customer is Spanish, they must be able to view and submit reviewsin Spanish. Tap into the Local Festival Shopping Sale around theWorld The more you tap into local festivals, the higher are the chances ofcustomers relating to your brand. While some festivals like Christmas, Eid, Black Friday,Holi, etc. are global phenomena; every country has its own uniquefestivals. For example, Carnival in Italy and Brazil and La Tomatina in Spain are highly popular. So, ensure to make the most of these special festival seasons in yourtarget countries. Localize your marketing efforts, marketing content, and even offeringsto interest your customers. If required, hire a local marketing expert to help youbuild the best marketing strategy forfestivals. Localize Your MobileApp Mobile shopping is no longer a far-fetched talk. In fact, mobile commerce sales are forecast to touch $3.56 tn in 2021. So, don’t restrict your ecommerce localization only to your website. Expand it to your mobile app as well. Before publishing,check for any errors in intended translation and see to it that the final translation is completelyerror-free. Process Payments in LocalCurrencies Enable your customers to pay for anything they buy in their own currency.Integrate the feature of currency conversion in your shopping cart and checkout pageto localize shoppingexperience.

5. Say YES to Ecommerce Localization – Get Ahead of theCurve Now that you know how valuable ecommerce localization is for your business, it is high time you set it right. By following localization best practices for your ecommerce website, your sales canskyrocket. Ifyouarelookingforaneasywaytolocalizeyouronlinestore,ourMagento2 Language Translatorcan be the right fit for you. It has got WYSIWYG editor, database search and translate, instant translations, mass translate, and all the other features you seek in a language translationplugin. You can get a live demo, and reach out to us to integrate the extension with your store! OriginalBlog: https://www.appjetty.com/blog/ecommerce-localization-key-grow-your-business-glob ally/