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CADBURY DAIRY MILK

CADBURY DAIRY MILK. BY DEEPTHI THOMAS. CADBURYINDIA. CADBURY DAIRY MILK. Dairy Milk is a brand of chocolate bar made by Cadbury. Popular in both the United Kingdom and around the world.

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CADBURY DAIRY MILK

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  1. CADBURY DAIRY MILK BY DEEPTHI THOMAS

  2. CADBURYINDIA

  3. CADBURY DAIRY MILK • Dairy Milk is a brand of chocolate bar made by Cadbury. • Popular in both the United Kingdom and around the world. • Introduced in 1905, but it came to India in 1948. • Dairy milk alone holds 30% value share of the Indian chocolate market. • Main marketing strategy used: Advertisements

  4. CADBURY DAIRY MILK NEED FOR MARKETING • Strong brands are very important in the chocolate confectionery market. • Almost 80% of chocolate purchases are made on impulse. • Consumers use brands and packaging to recognize products quickly and reduce perceived risks when purchasing a newly launched brand.

  5. CADBURY DAIRY MILK TARGETED CUSTOMERS The targeted customers of Diary Milk has been changing from time to time and advertisement to advertisement.

  6. CADBURY DAIRY MILK A FEW ADVERTISEMENTS • The ‘Real Taste of Life’ with the girl dancing on the cricket fields. • The message: ‘Dairy Milk is for enjoyment’

  7. CADBURY DAIRY MILK During late 90’s • Campaign: ‘Khanewalon ko khane ka bahana chahiye’. • Target: widening chocolate consumption among the masses

  8. CADBURY DAIRY MILK More recently • Campaign: ‘kuch metha ho jaye’. • Target: to associate Cadbury with celebratory occasion.

  9. CADBURY DAIRY MILK • Campaign: ‘pappu pass ho gaya’. • Target: encourage those who have pass the exams to celebrate with Dairy Milk.

  10. CADBURY DAIRY MILK • Campaign: ‘Miss Palampur’ • Target: Focusing on the adults.

  11. CADBURY DAIRY MILK NEW IN MARKET Products: Dark chocolate Dry fruit collection for diwali. Target: Dairy Milk as a gift.

  12. CADBURY DAIRY MILK • Conclusion The prospective customers of Cadbury Dairy Milk have changed have changed from kids to adults-including every family member to celebrate any occasion with Dairy Milk.

  13. SOURCES • Cadburyindia.com • Myiris.com

  14. THANK YOU CADBURY INDIA

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