CHAPTER 9: COMMUNICATION SKILLS

1. CHAPTER 9: COMMUNICATION SKILLS When you have completed this chapter, you will be able to: • Understand why business managers need effective communication skills. • List the skills needed to listen actively • Name 5 ways that business managers can improve their writing • Name 4 ways that business managers can improve their oral communication skills. • Identify which form of communication is appropriate in different business situations.

2. CHAPTER 9: COMMUNICATION SKILLS What is Communication? • Communication is the act of exchanging information.

3. CHAPTER 9: COMMUNICATION SKILLS Communication is made up of three parts: • Sender • Receiver • The Feedback Itself Solicit feedback by asking open-ended questions—questions that can be answered with more than a simple “yes” or “no.”

4. CHAPTER 9: COMMUNICATION SKILLS Developing Communication Skills Managers spend 75% of their time communicating. Communication can be used to: • Inform • Command • Instruct • Assess • Influence • Persuade Good managers develop effective communication skills.

5. CHAPTER 9: COMMUNICATION SKILLS Communication as a Management Skill How do managers use communication skills? • Give direction to workers • Motivate people • Convince customers to do business • Absorb the ideas of others (understand others’ viewpoints) • Persuade other people to accept their ideas

6. CHAPTER 9: COMMUNICATION SKILLS Learning to Communicate To communicate effectively, managers need to determine their audience. • What does the audience already know? • What does it want to know? • What is its capacity for absorbing information? • What does it hope to gain by listening? (motivation, information, or convincing) • Is the audience friendly or hostile?

7. CHAPTER 9: COMMUNICATION SKILLS Developing Good Listening Skills Active listening involves absorbing what a person is saying and responding to their concerns. Are you a good listener? • Are you open to what other people have to say? • Do you become bored when other people speak? • Do you interrupt people when they are speaking? • Do you daydream at meetings? • Are you hesitant to ask clarifying questions?

8. CHAPTER 9: COMMUNICATION SKILLS Use Active Listening to Handle Customer Complaints Learning to listen actively involves the following steps: • Identify the speaker’s purpose. • Identify the speaker’s main ideas. • Note the speaker’s tone and body language. • Respond to the speaker with appropriate comments, questions, and body language. Using active listening helps managers understand why customers are dissatisfied. Effective managers incorporate the feedback they obtain.

9. CHAPTER 9: COMMUNICATION SKILLS Developing Good Listening Skills Most people do not listen actively. Comprehension and retention after a ten minute presentation is as follows: Immediately after 50% Within 48 hours 25% End of the week 10% or less

10. CHAPTER 9: COMMUNICATION SKILLS Written Communication To communicate effectively, managers must be able to write clearly, concisely, and persuasively. What kinds of written communication do managers engage in? • E-mails • Business Letters • Memos • Reports

11. CHAPTER 9: COMMUNICATION SKILLS Written Communication What steps are involved in the writing process? • Identify the purpose of the document • Identify the audience • Identify the main message

12. CHAPTER 9: COMMUNICATION SKILLS Written Communication PURPOSE • Why am I writing this document? • What action do I want the reader to take after reading it?

13. CHAPTER 9: COMMUNICATION SKILLS Written Communication AUDIENCE • Who will read this document? • How much does the reader already know about the topic? • How will the reader use the document? • Are there any special sensitivities I should be aware of?

14. CHAPTER 9: COMMUNICATION SKILLS Written Communication Tips on Improving Written Communication • Use language that is easy to understand. • Use short simple sentences. • Use restrained, moderate language that is not overly emotional. • Avoid the passive voice in favor of the active voice. • Use gender-neutral language. Avoid sexist language.

15. CHAPTER 9: COMMUNICATION SKILLS Written Communication Principles of Good Writing • Write as simply and clearly as possible. • Be sure that the content and tone of the document are appropriate for the audience. • Proofread the document.

16. CHAPTER 9: COMMUNICATION SKILLS Written Communication Types of Business Documents • Managers engage in some kind of writing everyday. • Each form of communication serves a different purpose and requires slightly different skills: • Memos • Letters • Reports

17. CHAPTER 9: COMMUNICATION SKILLS Written Communication Memos • The most common form of business interoffice communication is the memorandum (memo). • All memos have a heading that contains basic information: • To • From • Date • Subject • Many companies use e-mail to send memos (saves time and money).

18. CHAPTER 9: COMMUNICATION SKILLS Written Communication Letters • Business letters should include the date, the recipient’s name and address, the purpose of the letter, and the name and job title of the sender. • Letters should be neatly typed on company letterhead. • Businesses use formal business letters to correspond with customers and suppliers. Letterhead stationery is stationery imprinted with the heading at the top of a sheet of paper.Some information provided by the business letterhead may be the business name, mission statement, goals, logo, address, phone number, length of time the business has been in existence, and the email address or website.

19. CHAPTER 9: COMMUNICATION SKILLS Written Communication Reports • Reports are documents that provide a lot of information on a particular topic. • Report Checklist: • Analyze purpose of report and audience for the report. • Brainstorm to determine what to include in the report. • Group ideas under headings. • Make an outline of headings. • Check to see if heading order makes sense. • Create a first draft. • Edit for grammar, spelling, clarity, and style. • Make report attractive (bullets, numbered lists, headings, short paragraphs, charts). • Proofread the final version.

20. CHAPTER 9: COMMUNICATION SKILLS Oral Communication Types of Oral Communication • Most business communication is done orally. • Some oral communication is formal (e.g., meetings or interviews). • Most oral communication is informal (e.g., in offices and hallways, next to the water fountain, in the cafeteria, over the telephone).

21. CHAPTER 9: COMMUNICATION SKILLS Oral Communication The Importance of Oral Communication • Communicating well verbally is important for managers. • Successful managers: • Give clear instructions, motivate their staff, and persuade other people • Say good morning to co-workers • Invite employees to discuss problems

22. CHAPTER 9: COMMUNICATION SKILLS Oral Communication Developing Oral Communication Skills • All business people need to be able to speak effectively. • Rules of Thumb: • Make emotional contact with listeners by addressing them by name. • Avoid speaking in a monotone. • Be enthusiastic. • Avoid interrupting others. • Always be courteous. • Avoid empty sounds or words (e.g., uh, um, like, you know).

23. CHAPTER 9: COMMUNICATION SKILLS

24. CHAPTER 9: COMMUNICATION SKILLS Oral Communication Choosing the Best Method of Communication • In general, verbal communication is most appropriate for sensitive communications, such as reprimanding or dismissing an employee. • Written communication is most appropriate for communicating routine information, such as changes in company policies or staff.

25. CHAPTER 9: COMMUNICATION SKILLS THE END