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Providing DRM for Dynamic, Interactive Cinema

Providing DRM for Dynamic, Interactive Cinema. Robert Schuler Savantech, Inc. Overview. What is New Media? DRM solutions for New Media. New Media. “New” Media. What’s “New” about “New Media”? “New” Distribution method changes Value Chain changes Service Providers change

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Providing DRM for Dynamic, Interactive Cinema

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  1. Providing DRM for Dynamic, Interactive Cinema Robert Schuler Savantech, Inc.

  2. Overview • What is New Media? • DRM solutions for New Media

  3. New Media

  4. “New” Media • What’s “New” about “New Media”? • “New” • Distribution method changes • Value Chain changes • Service Providers change • Technology changes • Media • But the media is still “Old” • “Digital” + “Old Media”  “New Media”

  5. “Digital Content” is simply about turning “Atoms” into “Bits” The user experience is canned – same passive experience for each user The product is packaged and sent to the consumer from a single source Misconceptions 101100100000100111010100010

  6. StudioDistributor Aggregator StudioDistributor Aggregator StudioDistributor Aggregator 010101010101 010101010101 010101010101 101010101000 101010101000 101010101000 101100101000 101100101000 101100101000 Facts Content is a Service with critical dependence on Quality of Service (QoS) and comes from multiple sources New content is created that exploits the online opportunity User experience is 2-way and Active

  7. New Media is… • Service-oriented (not a static package) • Multi-sourced (not single-sourced) • Active, 2-Way Experience (not a 1-way, passive experience) • …not just “Digital Old Media” • …Dynamic, Interactive Cinema

  8. Other Voices …every e-business is in the content business… – Contending with Content (Seybold) Susan Aldrich The traditional link – between the medium and the message… between the informational value chain and the physical value chain… – is broken. – Blown to Bits (HBSP) Evans and Wurster …need to liberate e-books from tree books… – Why e-Books Could Fail (NIST) Jim Shaffer, CEO, Clickshare Service Corp.

  9. DRM Solutions

  10. “Last Mile” DRM Protect Content Specify Rights Enforce Rights Track Usage

  11. 100101010111010001010111010 DRM and Security Overemphasis on Protection leads to misunderstandings: DRM is synonymous with Cryptography Security is the limiting factor for digital distribution Protection varies from vendor to vendor “Container” “Wrapper” “Envelope” “Box” “Content” + “Cryptography”  “DRM”

  12. Solution Needs • DRM beyond Security • Rights Workflows (acquisition, granting, licensing) • Modeling of complex Business Agreements • Support business models & consumer expectations • Solutions with DRM • Service Integration and Service Contracts • Streamlined, automated internal processes • External integration with Service Providers • Interoperability between Trading Partners • Market Imperatives must be factored

  13. Example Environment Production / Distribution Third-party Service Providers Trading Partners • Streamline in-house systems and processes • Manage rights, royalties, metadata, digital content • Distribute content in multiple digital formats • Sell direct from company’s web-site • Sell through trading partners • Reuse content in different ways ContentPreparationService ContentDeliveryService E-Tailers Production Marketing Internet WebSite Exhibitors WebSite Internet and Digital Distribution WebSite Rights Clearing Service Financial Clearing Service Rights and Licensing Divisions Customer

  14. Scenario: Direct Distribution Content Management System Rights Clearing Service Authorize usage rights 10 Integration platform 7 Deliver Usage license Update offer information Encode, protect, package 4 Content Preparation System Update content database Service Provider in Remote Location 1 2 eMovieSystem Storefront System Purchase eMovie 5 User ExistingRoyalty ManagementSystem Order confirmation 9 6 3 Update content delivery service Query user account information 8 BillingSystem Financial Clearing Service Content Delivery Service Clear financial payment 11 Download or Stream eMovie Service Provider in Remote Location Service Provider in Remote Location Distributor

  15. Scenario: IP Licensing for Film AssetDatabase Content Delivery Service 12 Delivery Digital Assets Update content delivery service 11 Update IP rights Validate request information ExistingRights Database Service Provider in Remote Location 2 4 1 Request IP Rights License IP LicensingSystem Web-Server 8 Send deal memo and purchase order User ExistingRoyalty ManagementSystem 9 Send payment 7 Approve Request Research IP rights 5 Consider Request 3 Negotiate Terms 6 WebBrowser WebBrowser E-Mail Legal Dept. 10 $$ Notification LicensingDept. Integration platform FinanceDept. Rights Holder

  16. digital Commerce Framework

  17. Savantech, Inc. • Content Integration Platform (dCI) • Platform for building digital distribution solutions • Integration of content applications, business agreements and workflows • Professional Services • Experienced in providing solutions for the digital content market • Leverages solutions sets, such as eMedia, ePublishing and RGS

  18. Thank You Robert Schuler VP, Solutions(310) 318-8822robert.schuler@savantech.comwww.savantech.com

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