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EXTRACARBON ON-DEMAND-KABADIWALA. WHY EXTRACARBON STARTED?. Given the size of our country and its population, waste management is a major issue in India .
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WHY EXTRACARBON STARTED? • Given the size of our country and its population, waste management is a major issue in India. • While, Swacch Bharat Abhiyan is working towards garbage disposal, and NexusNovus is opening up the idea of waste management in the country. • Entering this fray in the recent years is EXTRACARBON.
FOUNDERS OF EXTRACARBON • ExtraCarbon is a waste management company found by two family friends Gaurav joshi and Anant avinash in 2013. • The inspiration came from the UK’s resource management practices through waste management. • They are currently working with a team of 28 people.
WHAT IS EXTRACARBON ABOUT? • The founders call the garbage and waste pickers as Green Super Heroes team and are trying to solve three basic problems with them. • From the ecosystem point of view, it is solving the problems of collection, optimisation and scalability. • Collection - by bringing the consumers and waste pickers on a single platform. • Optimisation - majority of kabadiwalas don’t have enough money to buy everything.-ExtraCarbon optimised their Green Super Heroes team by providing more deals and greater sale value with them.
Scalability -to solve the scalability issue, they introduced reward points called Jhoomley. The users can opt for payment in cash or points. These points can be further used to top-up their mobile phones or DTH, pay electricity bills, buy products and groceries, or get Paytm credits. • ExtraCarbon collection centres- recycling & reusable. • They have enhanced user experience by introducing call centres, and taking waste pick-up requests through electronic media like WhatsApp, SMS messages, phone calls, emails, and websites.
WHEN DID IT START? • ExtraCarbon was launched on 26th June, 2013 by Gaurav and Anant when they saw the need for a place where the local community within a city could come together and take everyday actions to choose a right kind of future for them. • They realised India cannot achieve Swach Bharat goals without empowering ragpickers & kabadiwala’s.
BIRTH PLACE • Extracarbon was first started in Gurgaon in 2013 • presently operational in Delhi, Ghaziabad, Gurgaon, Noida, Ludhiana, Patiala and Lucknow. • they are planning to have it in 20 more cities by the end of this year.
Income and profit • They have over 21,000 users and they are handling over 100 pickups on a daily basis. • Their last year’s revenue amounted Rs 1.71 Crores with a profit of Rs 2.21 Lakhs before tax. • To date, the founders have raised INR 2 Crore funding from two angel investors Jaarvis Acceleratorand BCCL.
Future scope • ExtraCarbon plans to achieve a revenue target of INR 6 Crores by the next financial year. • It aims to increase its daily pickup number to 500 before Diwali this year. • They would like to introduce an app for location based services where customers can find the nearest green super hero.
conclusion The ultimate goal of EXTRACARBON is to become end-to-end platform to reduce waste and carbon footprints.
Sources and links: • Extracarbon.com • Vccircle.com • Yourstory.in • Techstory.in • Article in cleanindia journal • https://inc42.com/startups/extracarbon/ • Monkconsulting.co.in –fast moving consumer good