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Developing a Cultural Tourism Program

Developing a Cultural Tourism Program . Seeking a Balance Between Authenticity and Economic Development. Anne Ketz 106 Group. Chief Smith’s vision for his people….

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Developing a Cultural Tourism Program

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  1. Developing a Cultural Tourism Program Seeking a Balance Between Authenticity and Economic Development Anne Ketz 106 Group

  2. Chief Smith’s vision for his people… The Cherokee Nation shall achieve and maintain an enriching cultural identity, economic self-reliance, and a strong government.

  3. Cherokee people in Oklahoma The Cherokee people have faced centuries of adversity with resilience to prosper and excel, and today maintain a distinctive cultural identity.

  4. Cultural tourism must challenge stereotypes

  5. Strategic planning ensures a successful program

  6. Case Study: The Trail of Tears

  7. Illinois Campground

  8. Successful branding: emotionally rewarding to consumers, financially rewarding for business

  9. Integrating marketing & economic development

  10. Cultural Tourism: safeguarding authenticity while providing economic opportunities

  11. 1. Protect and properly maintain cultural resources

  12. 2. Ensure a cohesive message & design program-wide

  13. 3. Utilize established laws & systems that align with the goals & values of the cultural tourism program

  14. 4. Have a visible presence in the community as a resource for redevelopment, community outreach, & business development

  15. 5. Establish a small business network to educate, coordinate, & support key marketing messages

  16. 6. Certify new tourism-related businesses based on the program’s mission, principles, and review process.

  17. Program Success • Keep sight of the big picture • Involve the community • Commit to long-term thinking • Dare to dream

  18. Group Discussion - Setting up a New Cultural Tourism Program • Possible partners & stakeholders • Which of these people should be part of a development team? • What makes an effective team? Identify characteristics of an effective team. • Key types of resources • Develop a key message • How best to convey that message?

  19. Questions? Anne Ketz Tel. 651.290.0977 anneketz@106group.com Minnesota / Washington DC

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