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Media Can Be Your Partner

Media Can Be Your Partner Make It Happen How Do I Grab Media Attention? YOU ARE HERE Partnering With the Media Use a variety of methods including Proclamations News releases Research Collateral Materials Editorials Video PSAs Newspaper supplements Preparing for Media & Public

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Media Can Be Your Partner

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  1. Media Can Be Your Partner Make It Happen

  2. How Do I Grab Media Attention? YOU ARE HERE

  3. Partnering With the Media Use a variety of methods including • Proclamations • News releases • Research • Collateral Materials • Editorials • Video PSAs • Newspaper supplements

  4. Preparing for Media & Public • What are your goals? • What is your key message? • What is your agenda? • If you don’t have one, create an one

  5. T H E T I M E O F Y O U Time Magazine Person of the Year Today’s media is about consumer interaction. The media look for consumer-driven content. Tools like the blogs, Youtube, MySpace bring together the small contributions of millions of people and make them matter.

  6. Approaching Media • Real life example • Victim turned advocate • Mover & Shaker • Give hard facts -New stats about local boating /potentials • Expert fills in the blanks -What to do about local issues

  7. Using Media News Releases • Link AWW to current community “hot topics” • Neighborhood Watch • Home Invasion • Burglary • Identity theft prevention

  8. Using Media Research Use research and statistics to grab attention • Perceptions of Crime fact sheet • AWW/DHS materials

  9. Using Media Collateral Materials • Encourage airtime for PSAs • Respond to local issues with radio PSA • Air TV on local access shows • Newspaper support for supplement • Protecting kids in cyberspace • Reprint one or more articles • Sponsor or find sponsor to reprint supplement

  10. Using Media Collateral Materials • Fliers • AWW flier • CGAUX recruiting materials • Websites • Report exciting ideas through CGAUX website • Write about AWW event progress for CGAUX publications

  11. Partner with Media Invite the media . . . • Follow local preparation for the AWW event • Film a visit by Coastie to local school • Record kids participating in an AWW poster contest • Winners can be announced at the event or later in the month

  12. Public Appearances

  13. Partner with Media Invite media to. . . • remote live broadcast from a MOM patrol or AWW carnival -Local weather personality • To host autograph signing booth at AWW carnival • Residents get to meet favorite personalities • Local radio to broadcast live from the event

  14. Partner with Media Offer Media . . . • VIP/keynote speaker interview • Interview with local Auxiliarist -Compelling story • Auxiliarists for AWW hotline segment during morning news show • Submit weekly AWW tips to local newspapers, television, and radio

  15. Partner with Media Offer Media . . . • Generate local public affairs contacts • Offer to be a guest on their show • Work with your affairs officer to suggest an angle for your leadership to appear on local media • Create your own AWW month PSA (national can help) • Work with local media to co-star and film at their studios • Link to AWW PSAs to websites • Local crime prevention show • Host an AWW spokesperson • Promote local programs that work and include AWW information

  16. Partner with Media Offer Media . . . • Chance to record one-of-a-kind event • Active Example – National Safe Boating Week activity with AWW emphasis • Show facilities – air and surface • Access to • Police Chief/sheriff • Local celebrity -Involve a local sports figure, actor, personality in your event • Story ideas for their blog • Track their blogs and write responses/share new information • Offer guest blog opportunity if you have your own blog

  17. B L O G S 51% of journalists read Blogs for story ideas.1 Description: A Blog is a user-generated and frequently updated online journal, displayed in reverse chronological order, with opportunity for Comment from other users. • Facts: • There are 54,000 new Blog posts every hour • The Blogosphere doubles approximately every 230 days • On Average, Blog users visit 77% more web sites than non-Blog users.2 1 http://www.editorsweblog.org/news/2005/08/us_51_of_journalists_use_blogs.php 2 http://technorati.com/weblog/2006/11/161.html

  18. B L O G R E A D E R S 39% Percent of online Americans that read Blogs. ( That’s 57 million people! ) http://www.pewinternet.org/PPF/r/186/report_display.asp

  19. M E D I A T R A F F I C 210% Growth in traffic to Blogs on Traditional Media websites. ( Only 9% growth in traffic to main page ) Nielsen//Net Ratings Press Release

  20. Partner With Media Get Creative with online media • YouTube Video • Create entertaining video about event • Create crime prevention tips videos • MySpace Page • Share stories about local event volunteers • Post pictures before and after the event

  21. Partner With Media Now . . . • What do you need from Public Affairs???? • Talking Points • Video News Release • Audio News Release • Editorials

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