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Chapter 4 Taking Marketing to the Net

Chapter 4 Taking Marketing to the Net. Jaime Weinberg Kyle Damalouji Donna D'Alterio Jeff Townsend. Mr. and Mrs. Smith. Topics. Bricks-and-Clicks Search Engine Marketing Clicks-only Digital Products. “Web site will be first part of Field's to go Macy's”

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Chapter 4 Taking Marketing to the Net

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  1. Chapter 4Taking Marketing to the Net Jaime Weinberg Kyle Damalouji Donna D'Alterio Jeff Townsend Mr. and Mrs. Smith

  2. Topics • Bricks-and-Clicks • Search Engine Marketing • Clicks-only • Digital Products

  3. “Web site will be first part of Field's to go Macy's” In the next two years, Macy’s predicts that the number of items offered and assortments will increase due to a $130 million dollar investment into the website. “News Search Engine Optimization” Search engine marketers are spending money in search engine optimization and search advertising. Brand awareness is increasing. “Casual games -- good, clean, cheap fun online” A majority of games are being sold via-online. These click-only businesses market their products only online. Free demo’s are available before a game is purchased. “Amazon said to mull music service” Amazon.com is talking with four other major music companies to bring out a new music product to directly compete with iTunes and the iPod Relevant Readings

  4. Brick-and-click companies such as Macy*s offer both a web home and offline selling stores. It was thought that click-only businesses would redefine marketing, however this situation completely disproves that theory. Macy*s is benefiting from having both an online and offline stores. Search engine marketing is very important in learning how to drive web traffic. It is useful in many aspects, such as creating brand awareness. Online gaming is a click-only business. They are using technology to sell gaming products in a declining retail video game market. Gaming sites are able to use their site to market other products to their customers. Amazon.com sells many different digital products, however now they are creating something of their own. Since they are a well-known e-tailer, they will have no problem marketing for their new product on the net. Relevance to Chapter 4

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