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CREATIVITY TECHNIQUES

CREATIVITY TECHNIQUES. Wolfgang Schabereiter (Cleaner Production Center). INNOVATION-CREATIVITY. Innovation. What is innovation ? - succesfull exploitation of new ideas” ( (Innovation report, UK 2003) Innovation=Invention + exploitation( Colegrin )

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CREATIVITY TECHNIQUES

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  1. CREATIVITY TECHNIQUES Wolfgang Schabereiter (Cleaner Production Center)

  2. INNOVATION-CREATIVITY

  3. Innovation • What is innovation ? • - succesfull exploitation of new ideas” ( (Innovation report, UK 2003) • Innovation=Invention + exploitation( Colegrin) • "(Innovation is) an idea, practice, or object that is perceived as new by an individual or other unit of adoption." - Everett M. Rogers, 1995

  4. Innovation InnovativeProcess Innovative Organisation Process INNOVATION Innovative Product- Servicekombination R&D basede Product innovation Product Technical Non- technical Quelle: Fraunhofer ISI

  5. Why Innovation ? There is a need of innovation because in 10 years 80% of our revenue will be done with products which ar etoday still not invented. (source FFG)

  6. Why Innovation ? „enormous opportunities of trading“ (Christoph Columbus,1451-1506) „ China´s adavantage is the enormous amount of cheap working power“ ( Domingo Navarette,1659-1713) „... The view held by some, that China is destined to become the greatest active power in the world“ (Alleyne Ireland, 1900) „China is the hottest marketing idea of the coming centuries“ (Agentur Saachi&Saachi 2003)

  7. Why Innovation ? 2050: China, USA, India, Japan – three of four world economical leaders are coming from Asia

  8. INNOVATION PROCESS

  9. Innovation Process

  10. finding ideas examining ideas realizing ideas utilizing ideas Coaching, financing, use of methods, moderation, projectmanagement Innovation strategy Crea-workshops Patent research Protecting ideas Licenses Market research Evaluation R & D Prototype Design Tests Innovation marketing The Innovation Process source: isn – innovation network service, Graz 2003

  11. The Concept of the Integrated Lifecycle of Products Return/Profit Determining the search area Finding ideas Evaluatingideas Time Evaluation and selection of alternatives Searching for alternative potentials for problem solving Development and testing Research Preparing for production Building prototypes Company strategy Observation period Development period Source: Förderansuchen FFF

  12. Creative climate, Creative teams

  13. Creative Boosters In house idea places (IHIP) The own office “Making people the owners of their own office space.” (Tom Kelly) Common places Hall of ideas

  14. The 4 Creative Roles Judge Explorer Artist Warrior Source: Roger von Oech, 1986

  15. Role 1 – The Explorer = role in which material is searched for in order to create new ideas ANALYSIS “A well-described problem is half the solution“ John Dewey, philosopher

  16. Role 2 - The Artist = role of fantasy and creative tools CREATE IDEAS “Holy cows that have been slaughtered make great steaks“ Dick Nicolosi, philosopher

  17. Role 3 – The Judge = Role of assessment ASSESSMENT & SELECTION “If you do not fail every now and again it is a sign that you do not try anything new.“ Woody Allen, comedian

  18. Role 4 – The Warrior = role of the doer CONVERSION “Putting your own ideas into action is the hardest thing in the world to do“ Johann W. von Goethe, author

  19. CREATIVITY

  20. The term creativity „Creativity“ is defined as (Brockhaus): The inventive capacity in actions and thoughts, which combines newness or originality with a reference to the solution of various problems. The „creative process“ does not only include the – often seemingly intuitive – proposing of new ideas, but also the analytic consideration of the problem as well as the choice of ideas and the establishing of the implementation strategy.

  21. The term creativity “Creativity is each act, idea or cause changing an existing domain or turning an existing domain into a completely new one. And a creative human being is a person, whose thinking or acts change a certain domain* or establish a new domain ... A domain can only be changed by the explicit approval of the responsible field.....” Mihaly Csikszentmihalyi (1997, S. 48) * Note: A domain is defined as a certain field of interest, e.g. the domain of music.

  22. Creativity Techniques

  23. Association methods Analogy- and picture methods Systematic ideas generation Overview Creativity Techniques • These methods allow a free flow of thoughts. It is important to think in many directions. • The generated ideas can be combined with each other, so that they again develop new ideas. • The following methods are included in the exercises: • Brainstorming • Brain Writing (6-3-5) • Mind Mapping • Here you try to find similarities, which at first glance don’t even seem to fit to the topic or problem, which must be solved. Although you may think that there is no causal relation those ideas can nevertheless contain solutions. The following methods are included in the exercises: • Photo Impulse • Bisociation • Semantic Intuition • Word String • These exercises cope with structures and systematisation • A topic or problem is highlighted from different point s of view • The following methods are included in the exercises: • Morphological box • Osborn-Checklist • Six-Hat-Method • Ideas Workshop • Headstand

  24. Brainstorming (Alex. F. Osborn)Goals:To find creative ideas through association. One of the goals is to think beyond your usual solutions and develop new alternatives.The participants collect ideas that come into their minds in relation to the topic and try to find new “food for thought”. Because of the cooperative approach associations are a wanted effect. The goal is nevertheless not to implement every idea. This method is also not suited for very complex problems.

  25. Brainstorming (Alex. F. Osborn) How? Preparation? Board and coloured chalk or flipchart and crayons. Duration: 20 – 30 min. Implementation: State the problem and write it on the board or flipchart

  26. 6-3-5 Methodology „Brainwriting“ To generate creative ideas through association (similar to Brainstorming)All participants are integrated in the process by rotation in the creative phase.

  27. 6-3-5 Methodology „Brainwriting“ How? Preparation? Each teenager gets an equally sized sheet of paper. The paper is then divided into three columns (vertically) and six rows (horizontally). The problem is defined together (Note: the template is available in a separate file) Duration: 3 min. per turn – total of ~ 20 min

  28. 6-3-5 Methode „Brainwriting“ Implementation: • Each person individually writes down one idea per box in the first row. • The sheet is handed on (clockwise) • The neighbour reads his or predecessors ideas and writes down his or her ideas, which built up on the ideas already written down, in the next row • The sheets are handed on until everybody again has his or her own sheet Note: repeated five times in 6-3-56 persons have handed on 3 ideas 5 times • Maintain a relaxed atmosphere • No discussion or criticism is allowed during the writing phase! • An abundance of ideas is wanted

  29. Morphological box Goals: To gain new ideas by systematically combining partial aspects How? Preparation? Flipchart (or sheet of baking paper) Duration: 30 – 60 min. Implementation:Definition and analysis of the problem:Define and analyse the problem and divide it into essential part aspects. These part aspects must be variable to cover the whole spectrum of possibilities in the problem.

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