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Exam 2 Review

Exam 2 Review. Dr. Sanchez. Theme: Social Influence. Attitudes & Behavior Persuasion & Attitudes Compliance, Conformity, Obedience Gender & The Body. 1. Attitudes & Behavior. What is an attitude? What is the tripartite view of attitudes?

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Exam 2 Review

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  1. Exam 2 Review Dr. Sanchez

  2. Theme: Social Influence • Attitudes & Behavior • Persuasion & Attitudes • Compliance, Conformity, Obedience • Gender & The Body

  3. 1. Attitudes & Behavior • What is an attitude? • What is the tripartite view of attitudes? • Understand different methods of measuring attitudes • What’s the IAT?

  4. Attitudes & Behavior • Understand the different sources of attitudes and how they work: • Genes • Social experiences – for affectively (e.g., classical conditioning) vs. behaviorally (e.g., operant conditioning) based attitudes

  5. Attitudes & Behavior • Relationship between attitudes and behavior • Specificity Correspondence • Theory of planned behavior • What are the variables and how do they affect whether an attitude will predict a behavior? • Attitude strength and accessibility • Measurement of attitudes

  6. 2. Persuasion & Attitudes (Advertising) • What is persuasion? • Know the Elaboration likelihood model! • Different routes to persuasion • When does attitude change occur through each of the routes? • Understand persuasive cues/sources in a message • Be able to identify different sources in a print ad

  7. Persuasion & Attitudes (Advertising) • Understand persuasive cues/sources in a message • How does mood affect persuasion? • Classical conditioning • Misattribution • Non-conscious mimicry • Be able to identify different persuasive cues in a print ad

  8. Persuasion & Attitudes (Advertising) • Inconsistencies and persuasion: • Balance theory • Cognitive dissonance theory • Persuasion & culture

  9. 3. Compliance, Conformity, Obedience • How do they differ? • How can language induce compliance? • Langer study • What’s the norm of reciprocity?

  10. 3. Compliance, Conformity, Obedience • Sequential Request Strategies to induce compliance: Compare and contrast and know studies • Foot-in-the-door • Low-balling • Door-in-the-face • That’s not all, folks

  11. 3. Compliance, Conformity, Obedience • Conformity • Types: Public vs. Private • Why: Informational vs. Normative Influence • Understand Asch and Sherif studies • Majority vs. Minority Influence • What factors decrease/increase conformity?

  12. 3. Compliance, Conformity, Obedience • Obedience • Know the Milgram experiments!!! • What were the prods? • What factors influenced obedience? • How many people obeyed? • How many people did experts think would obey? • Authoritarian Personality • How does original milgram differ from video

  13. Gender • What is self-objectification? • What are the consequences of self-objectification? • Know experiments manipulating self-objectification and results • Gender differences? • Know Bem’s work on gender identity

  14. Gender • What is backlash? • Know experiments • What is identity misclassification? • Know experiments

  15. Films and Readings • All fair game • Only 2 chapters and gender/body lectures/videos

  16. Style of Exam • It is not enough to know definition of concepts and theories • Must be able to apply the theories • Must be able to distinguish one theory from another • This exam has roughly 50-60 questions, all multiple choice A-D

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