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MasterCard

MasterCard. Campaign : MasterCard, Priceless Sydney Agency : Universal McCann Year : 2012 Source : oOh!media Objective : Broadcast awareness and increase interest for its Priceless Sydney Campaign Audience : Affluent families w/kids

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MasterCard

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  1. MasterCard Campaign: MasterCard, Priceless Sydney Agency: Universal McCann Year: 2012 Source: oOh!media Objective: Broadcast awareness and increase interest for its Priceless Sydney Campaign Audience: Affluent families w/kids Strategy: Iconic Large Format roadside sites were used to announce the launch of the prestigious Priceless Sydney rewards program by broadcasting awareness and driving current cardholders online. In addition, airports connected MasterCard’s at the premium airport environment where their hard-to-reach affluent audience had long dwell times. Results: • 98% of respondents recalled seeing the Priceless Sydney campaign on Out-of-home (OOH) (Billboard, Shopping Centre and Airport advertising) • Awareness of the Priceless Sydney campaign more than doubled from campaign launch with 41% ad recognition across all three OOH mediums • Website visits increased 3 fold during the campaign with current customers, including an increased likelihood to register for the Rewards Program

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