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MAKHADO MUNICIPALITY

MAKHADO MUNICIPALITY. TOURISM DEVELOPMENT & MARKETING PLAN IMPLEMENTATION STRATEGY. TOURISM STRUCTURES. Dedicated Municipal ‘tourism desk’ CTA structure – local forums and one formal CTA as an umbrella body to be fully recognized by Provincial and Local Government

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MAKHADO MUNICIPALITY

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  1. MAKHADO MUNICIPALITY TOURISM DEVELOPMENT & MARKETING PLAN IMPLEMENTATION STRATEGY

  2. TOURISM STRUCTURES • Dedicated Municipal ‘tourism desk’ • CTA structure – local forums and one formal CTA as an umbrella body to be fully recognized by Provincial and Local Government • Information Centre – involvement by Municipality & private sector? • Tourism Marketing Budget – membership fees + bed levy • Other functions? Training, awareness, outreach, Responsible Tourism Guidelines, statistics, ‘watch-dog’ etc.

  3. FINE-TUNE THE TOURISM GROWTH STRATGEY • Discuss and accept growth objectives – see next slide • Involvement of other role-players – Local and District Municipalities, DEDET and LT&PB • Develop a simple Performance Monitoring System – occupancies only? • Agree on steps towards implementation of the Tourism Development and Marketing Plan

  4. PRESENT BED NIGHT SALES = 292 069 @ R 220/night = R 64,3 m VALUE OF OTHER PURCHASES = R 53,0 m TOTAL TOURISM CONTRIBUTION TO LOCAL ECONOMY = R 117,3 million 5 YEAR GROWTH BED NIGHT SALES = 399 000 @ 30% Tariff Increase = R 114,1 m OTHER PURCHASES = R 105,5 m TOTAL TOURISM CONTRIBUTION = R 219,6 million 93,7% of target growth objectives set by DEDET GROWTH OBJECTIVES

  5. RESEARCH • Understand the psychographics of existing visitors – ‘snap-shot’ survey • Gauteng market – research to understand perceptions and expectations • Introduce the Health of Sustainable Tourism (HOST) Index – ensure regular understanding of ‘issues of concern’ and impacts on ‘health’ of the industry

  6. TOURISM MARKETING FORUM • Branding of the destination is vital • Members of the Marketing Forum • Events sub-committee • Fine-tune the marketing strategy • Secure Phase 1 funding • Implement Phase 1 • Measure impacts of strategy

  7. INFORMATION & INTERPRETATION • Determine sites for interpretation • Design ‘information cairns’ and prepare copy for plaques • DL leaflets for mass distribution to accommodation establishments • Review present promotional materials • Investigate ‘cell phone’ tours and 086 MAKHADO

  8. VENDA “HEARTLAND” • Make this an integral part of the Soutpansberg destination – NB: DEDET ‘Special Interest’ cluster process • Describe the ‘experiences’ • Dzata – hi-tech museum displays, events, ‘Academy of Drumming’, Mphephu Resort • Packaging of sites and experiences • Fundudzi • Adventure Zone

  9. WESTERN SOUTPANSBERG • Analyse reaction to tourism development and the expectations of the Buysdorp and Kranspoort communities • Investigate tourism resources and potential • Secure co-operation of adjacent landowners to ensure integrated approach • Prepare feasibility studies • Link into Gauteng/Mapungubwe tourist flow • SALT!

  10. SUPPORT EXISTING ROUTES • Analyse the most urgent needs of the three route ‘operators’ – request submissions • Involve communities to a greater extent • Links to other routes – e.g. extension of the Birding Routes and the historical route • Create a budget • Build on what you’ve got!

  11. SPIES DAM • Analyse local community expectations • Camping/picnic site • Bird hides • Canoe hire • Walking trail • Train bird guides and camp attendants • ‘Info cairn’ • Management model to allow local participation

  12. SCHOEMANSDAL • Upgrade the site – URGENT • Link into historical routes • Enhanced interpretation and conservation of artefacts • Make the site ‘tourist-friendly’

  13. BIOSPHERE PROJECT • Provide tangible support for this project • Identify blockages • Greater Municipal involvement? • Education and awareness programmes – especially to secure greater understanding of opportunities and threats posed by the tourism industry • Introduce Tourism Education Trust (TET) programme into primary schools

  14. ROUTE DEVELOPMENT • ‘Footsteps of the Ancestors’ – Mapungubwe, Muchemma, Verdun, Dzata and Thulamela • ‘Art on the Rocks’ – Utilize the vast rock art resources of the Limpopo Valley • Salt • History • Route Forum – link into Open Africa

  15. DONKEY TOURISM • SA’s foremost expert lives right here! • Start with two or three communities • DEDET is being asked to consider donkey-trekking at Lake Fundudzi and Makgabeng • Possibly Western Soutpansberg and within the Ribolla Route?

  16. GUIDE TRAINING • Hugely complicated process at present • Identify where site guides are needed • Design appropriate local programmes • Secure learnerships through a local facilitator • Objective to train ten guides in next 12 months • Investigate relationship between guides, information boards & cairns and technology-based information systems

  17. INVESTMENT GUIDE • What is the present shape and size of the industry – hard facts • Where are interventions most urgently needed • What incentives may be available • Create an ‘information pathway’ for potential investors

  18. THANK YOU! STRISA The Sustainable Tourism Research Institute of Southern Africa cc 083 255-9448

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