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What is strategic marketing

ATWC is a premier media management and business consultancy agency in Australia that provides dynamic strategic planning and ethnic brand marketing.

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What is strategic marketing

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  1. What is strategic marketing

  2. What is strategic marketing • Strategic marketing is the process used by a firm to differentiate itself from its rivals based on its strengths • It maximizes the positive differentiation between the firm and its rivals • It helps understand where, how and whena business should compete • This business strategic planning usually changes the fundamentals of how a firm works ad engages with the market

  3. B2B strategic marketing has 2 components- strategic and operational • operational marketing is focused on developing a suitable marketing mix to realise a set of defined business goals • Strategic Marketing is concerned with defining what the business needs to 'be and become' to consistently beat the competitors • The basic idea is to figure out the kind of market to compete in

  4. This planning decides how a firm should advance with the competition • This based on the advantages it has against its rivals • It also decides when and how the firm should enter the market with its strategy • This business strategic planning usually also defines the level of a firm’s innovation to hit the market better

  5. There are various tools a firm may use to implement its strategic marketing • Some of these tools include newsletters, podcasts and email • The base of these is that the targets must be realistic • Also the strategic marketing plan must be effective and not just theorized

  6. THANK YOU

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