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Force Field Analysis of a Decision to Engage in Exercise. Forces for Change (Driving) Weight gain Minimally passing treadmill test Feel lethargic, having no energy Family history of cardiovascular disease New, physically demanding job. Forces for Status Quo (Restraining) Lack of time
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Force Field Analysis of a Decision to Engage in Exercise Forces for Change (Driving) Weight gain Minimally passing treadmill test Feel lethargic, having no energy Family history of cardiovascular disease New, physically demanding job Forces for Status Quo (Restraining) Lack of time No exercise facility at work Spouse/partner hates to exercise No interest in physical activity or sports Made a grade of D in a physical education class. Equilibrium
Unfreezing Motivate Change (strengthen driving and/or weaken restraining forces) Change Use Effective Change Method Refreezing Solidify the Change Unfreezing Communication/Education Stop rewarding old behavior Negotiation/Promise of Rewards for new behavior Change Participation/Training/ Coercion Refreezing Reinforce with Resources/Rewards Lewin’s 3-Step Change Model
Types of Changes • Technology/Product/Service • Strategy/Structure • People/Culture (Usually, more than one change at a time)
Technology/Product/Service Change • Facilitated by “Ambidextrous” approach • looser structure for innovation than for established activities
Technology/Product/Service Change • Innovation often requires expertise from several departments simultaneously (e.g., Marketing, R&D, Manufacturing) • “Bottom-Up after Horizontal-Linkage” • Horizontal Linkage Model: • Specialized departments • Horizontal linkages • Boundary spanning
Strategy/Structure Change • Mission, General Goals • Structural Design, Administrative Procedures, Management Systems • Usually “top-down”
People and Culture Changes • TQM - Total Quality Management • OD - Organizational Development
Organizational Development Use of behavioral science knowledge to promote people/culture changes such as: • Skill Development • Attitude Change • Teamwork
Individual: Job Training Career Planning Coaching, Counseling Group: Sensitivity Training Role Playing Team-building The following can include large portions and even the Entire Organization: Survey-feedback Intergroup activities Process-consultation OD Techniques
Organizational Development Sub-Categories of Consultation (from text) Action Research(Consultants gather data and apply theory to solve problems) Appreciative Inquiry(Consultants focus on replicating positive outcomes – to minimize defensiveness and placing blame) Parallel Learning Structure(More dependent on organization members for solutions)