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Cigarette Litter Prevention Program

Cigarette Litter Prevention Program. 2011 CLPP: Alternative Venues January 19, 2011. Cigarette Litter Prevention Program. Philip Morris USA, an Altria company Reynolds American Inc. Services Company Our shared goal: reducing cigarette butt litter. Cigarette Litter Prevention Program.

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Cigarette Litter Prevention Program

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  1. Cigarette Litter Prevention Program 2011 CLPP: Alternative VenuesJanuary 19, 2011

  2. Cigarette Litter Prevention Program • Philip Morris USA, an Altria company • Reynolds American Inc. Services Company Our shared goal: reducing cigarette butt litter

  3. Cigarette Litter Prevention Program www.PreventCigaretteLitter.org Everything you need to implement the program, including customizable resources The Guide is online at

  4. Cigarette Litter Prevention Program • Through the end of 2010, over 800 programs! • The CLPP has been implemented in every state….except UTAH • 2010 average reduction….cigarette litter reduced by 42%!

  5. Cigarette Litter Prevention Program Sustainability Survey

  6. Cigarette Litter Prevention Program 2009 Sustainability Survey 21 communities showed sustained impact of their local programs via follow-up scans • Average reduction of 47% • Ash Receptacle maintenance is critical • Ongoing Public Education is recommended

  7. Cigarette Litter Prevention Program 2010 Sustainability Survey 6 of the original 2009 participants scanned again in 2010…. • The average reduction increased to 61%! 15 new participants - original average reduction of 52%.... • Increased this to 64%!

  8. Cigarette Litter Prevention Program CLPP National Advisory Team Andrea, Adam, Carolyn and Lourdes are here today The team has been invaluable in: • assisting KAB Affiliates with local programs • helping KAB develop and improve program delivery

  9. Cigarette Litter Prevention Program From downtowns to a 2011 emphasis on Alternative Venues

  10. Cigarette Litter Prevention Program Alternative Venues include: • Beaches & Waterways • Recreation Areas • Parks • Highways • Colleges & Universities • Special Events &Tourist Attractions

  11. Cigarette Litter Prevention Program • Methodology essentially the same, but • Implementation will vary depending on venue type selected

  12. Cigarette Litter Prevention Program How the Program Works • Gather a Task Force • Assess needs and establish a budget • Prepare for implementation • Kick-offCigarette Litter Prevention Program • Evaluate impact • Sustain and expand

  13. Cigarette Litter Prevention Program The CLPP Task Force • Elected Officials • Municipal Department Directors • Civic Leaders and Organizations • Media Representatives • Business and Property Owners and Managers

  14. Cigarette Litter Prevention Program Venue-specific Task Force Members? • Beaches • Recreation areas • Parks • Special events or tourist attractions • Colleges and universities • Highway Welcome Centers

  15. Cigarette Litter Prevention Program Select your Program Area • Parks and recreation areas • Beaches, lakefronts, and waterways (access areas) • Roadways and highways • Recurring special events or attractions

  16. Cigarette Litter Prevention Program

  17. Cigarette Litter Prevention Program Scanning the Program Area Conduct Preliminary Scan • Count cigarette butt litter in small representative section of area • Preliminary scan identifies key “transition points”

  18. Cigarette Litter Prevention Program Scanning the Program Area • Conduct follow-up scans

  19. Cigarette Litter Prevention Program • Scanning the Program Area • Map it! Keep good records! • The Scanning instructions are in • the “Resources” section of the • program website

  20. Cigarette Litter Prevention Program Use the Four Strategies • Review and support local Litter Laws • Educate the Public in a variety of Media • Install Ash Receptacles at Transition Points • Distribute Pocket Ashtrays to Adult Smokers

  21. Cigarette Litter Prevention Program Litter Law Review • Is cigarette butt litter specified in the law? • Is there local support to have it included?

  22. Cigarette Litter Prevention Program • Is there enforcement of the litter law as it • relates to cigarette butt littering?

  23. Cigarette Litter Prevention Program Public Education • PSA’s in a variety of media – print, radio, TV, billboards… • tee-shirts, bumper stickers, coasters, table tent cards… • reach as many people as possible at events, meetings, Facebook, websites…

  24. Cigarette Litter Prevention Program • Educate the public that a cigarette butt dropped on the ground is litter, too

  25. Cigarette Litter Prevention Program See the Resources Section for PSA’s • Or, on the Beach

  26. Cigarette Litter Prevention Program

  27. Cigarette Litter Prevention Program • Park CLPP: ----a Beach State Park, Connecticut

  28. Cigarette Litter Prevention Program

  29. Cigarette Litter Prevention Program

  30. Cigarette Litter Prevention Program • Or, on the Roadways – Hot Springs, AR

  31. Cigarette Litter Prevention Program

  32. Cigarette Litter Prevention Program Install Ash Receptacles – but what kind?

  33. Cigarette Litter Prevention Program Research Required for Best Selection Free standing? Wall-mounted? Pole-mounted? Any Restrictions? Get Permission!

  34. Cigarette Litter Prevention Program

  35. Cigarette Litter Prevention Program

  36. Cigarette Litter Prevention Program Pocket or Portable Ashtrays

  37. Cigarette Litter Prevention Program Pocket Ashtray Distribution to Adults • Aim to distribute at regular intervals from program launch until follow up scan. • A great one-on-one teachable moment – in-person contact ideal

  38. Cigarette Litter Prevention Program Q and A: • Please share your questions on any aspects of the program

  39. Cigarette Litter Prevention Program Questions? You may also send these via email to CLPP@KAB.ORG Thank you for joining us today! Bronwen Evans, Director, Litter Programs

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