Leadership as Participation

1. Leadership as Participation Lori Nishiura Mackenzie Andrew Mackenzie May 2010

2. All great ideas are scaled in service of humanity by 2020 All Children born into a world of possiblity by 2030

3. The Problem with Social Media Seminars . . . . Either You get enrolled but don’t know what to do Or You get technical know-how, but you still don’t know what to do So . . . .

4. Our Solution Inspiration and context + hands-on exercises = You as a Social Media participant . . . today

5. Ground Rules • Put aside preconceived notions about social media • Be open to chaos • Engage today • Have fun!

6. Overview • Social Media = Social Good • Debunking Social Media Myths • Leadership as Participation • Speed-Workshops (20 mins each) • Q & A and wrap up

7. Social Media = Social Good Exponential Growth + Connection + Authenticity & Passion = Transformation in Action (in the world) 18,446,744,070,000,000,000

8. Social Media = Social Good Social scientist Nicholas Christakis on Social Networks – From his TED talk

9. Now What?

10. Debunking Social Media Myths Myth #1: Viral means it’s automatic • No megaphone or a static page • Interaction is the key word • Be on the “court” – failure/mistakes are encouraged! • Engagement strategies is one of the speed workshops coming up

11. Debunking Social Media Myths Myth #2: I don’t have to do anything • What do you want to contribute to the conversation? • Good content draws followers: • user generated content • commenting on content

12. Debunking Social Media Myths Myth #3: Social Media is anonymous • The underpinnings of Social Media is relationships

13. Debunking Social Media Myths Myth #4: Social media has no leaders – it’s a free for all • Feedback mechanisms make it very clear whose conversation matters • Leaders claim their expertise and impact in the conversation •  We will work on this in one of the speed workshops

14. Rethinking Media • Clay ShirkyVideofrom TED

15. Traditional Media vs. Social Media Source: Charlene Li, Groundswell

16. Leadership as Participation Your expertise  content + engagement + audience = Leadership as participation

17. Leadership as Participation • The traditional model of leadership: • Leadership is earned • Leadership is appointed • Leadership based on education • Leadership must be obeyed • Leadership is….

18. Leadership as Participation The new model of leadership as participation: • Built in a community of shared vision and passion based on mutually agreeable conversations • Based on contribution to the conversation as measured by the participants • Takes the lead and is egalitarian

19. Leadership as Participation • 3rd Guy Video Tip the scale

20. Leadership as Participation Today you will launch your platform for leadership in the conversation of your impossible promise

21. Speed-workshops Each table will participate in 4 speed workshops • Expertise fueling your promise • Engagement strategies • Signing up for Twitter/your profile • Small group exercise

22. Expertise vs. the Movement Your Expertise (what you care about) What you are known for Why people care about what you have to say The Movement

23. Expertise vs. the Movement Using product marketing principles to promote large-scale adoption of causes Scaling great ideas in service of humanity Fund Managers NGOs Web geeks Editors Project Managers

24. Expertise vs. the Movement • Bill Clinton: Clinton Global Initiatives vs. World Peace • Malcolm Gladwell: Outliers vs. Humanity • Arianna Huffington: The Huffington Post vs. Equal Access • Julia Child: The Art of French Cooking vs. ______________ • Bill Gates: Gates Foundation vs. _________________ • Oprah Winfrey: HarpoProductions vs. ______ • Paul Farmer: Partners in Health • Greg Mortenson: Three Cups of Tea

25. A Word on Expertise Ownership

26. Why Twitter? • Simple way to communicate with many people • Fast way to find people with specific interests • Easy to use & formulate posts (140 characters) • TweetDeck (Demonstration)

27. Sign-up for Twitter • Create a Bio/profile that enables you to state your expertise in an engaging way • etc

28. Create a CGT Twitter community • Search for people by hashtagfor the CGT: #CGT2010 • Follow the others • Create a TweetDeckgroup • Direct Message or Re-Tweet • Get in conversation

29. Engagement

30. Engagement Strategies • Be in dialogue • Find like-minded audience with whom to engage

31. Content Strategies • Types of content beyond 140 characters = links • User-generated (blog, articles, videos, pictures) • Commentary (on other’s user-generated content, eg news services, people you follow, searches, hash tags) • What makes good content? • Captures attention • People will tell you by RT or DM • Finding good content • Use tools on your handout

32. Content Strategies Exercise • Fill in the worksheet by yourself for 5 minutes • Break into groups of 3 or 4 • Use the others in your group to brainstorm additional resources to investigate when you are next online • Keywords • Groups • Individual • Be certain everyone has a turn

33. Introducing Speed Workshop Leaders • Expertise fueling your promise Lori Nishiura Mackenzie • Engagement strategiesAndrew Mackenzie • Signing up for Twitter/your profileScott Wolf • Hands-on content exerciseDone in group at your table

34. Schedule • Speed session 1: 20minutes • Share in group: 3 minutes (from 1 or 2 tables) • Speed session 2: 20minutes • Share in group: 3 minutes (from 1 or 2 tables) • Speed session 3: 20minutes • Share in group: 3 minutes (from 1 or 2 tables) • Speed session 4: 20minutes • Share in group: 3 minutes (from 1 or 2 tables)

35. How does Twitter fit into a larger social media strategy? • Hub and Spoke • Many people have a “home base” or hub and the social media tools feed into the home base as “spokes” • You can use any mediaas your home or spoke

36. Wrap up • Jump in • Make friends • Say something • Engage others • Respond to feedback • Don’t give up