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Journalism Next: Chapter 10: Managing News as Conversation

Journalism Next: Chapter 10: Managing News as Conversation. Cindy Royal, Ph.D Assistant Professor Texas State University School of Journalism and Mass Communication croyal@txstate.edu www.cindyroyal.com www.onthatnote.com tech.cindyroyal.net twitter.com/cindyroyal

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Journalism Next: Chapter 10: Managing News as Conversation

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  1. Journalism Next: Chapter 10: Managing News as Conversation Cindy Royal, Ph.D Assistant Professor Texas State University School of Journalism and Mass Communication croyal@txstate.edu www.cindyroyal.com www.onthatnote.com tech.cindyroyal.net twitter.com/cindyroyal facebook.com/cindyroyal

  2. News as Conversation • Challenge in how to manage and leverage the conversation • Information wants to be analyzed, shared, synthesized, curated, aggregated, commented on and distributed • How do journalists participate in the conversation? • What ethical/legal issues? • How do you encourage participation?

  3. Comments • Journalists not always keen on comments • Better tech, newsrooms accepting more responsibility, commenters expecting more from each other • Social Web is encouraging interaction

  4. Benefits • Provide transparency on reporting process • Enable an immediate feedback loop • Spread awareness of news converge through word-of-mouth marketing • Go where audience is, participate where they participate • Familiarity with tools is important • Make news participatory - link, contribution includes photos, videos, event listings, etc. • 1-10-100 rule • 1% create content, 10% may comment, 100% benefit • Doesn't necessarily cost money, but time, commitment, energy and resources

  5. Tasks • Evangelizing the brand • Soliciting content and community participation • Moderating comments, blogs, user submissions • Solving user problems with Web tools • Staffing booths at weekend events • Running contests • Informing community establishments about advertising opportunities

  6. Managing social presence • Develop sources through social networks • Collaborate with the community • Set guidelines and monitor offensive postings • Correct errors • Social Media is journalism. Must engage in genuine conversation

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