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Cross-Border Codes of Conduct: ICC Marketing Code

Cross-Border Codes of Conduct: ICC Marketing Code. Sheila A. Millar, Partner Keller and Heckman LLP 1001 G Street NW Suite 500 West Washington, DC 20001 +1 202.434.4143 millar@khlaw.com. Elements of Effective Codes. Process to identify issues of concern Address stakeholder concerns

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Cross-Border Codes of Conduct: ICC Marketing Code

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  1. Cross-Border Codes of Conduct: ICC Marketing Code Sheila A. Millar, Partner Keller and Heckman LLP 1001 G Street NW Suite 500 West Washington, DC 20001 +1 202.434.4143 millar@khlaw.com

  2. Elements of Effective Codes • Process to identify issues of concern • Address stakeholder concerns • Establish level playing field for business • Flexible, fast, and amendable • Cost-effective • Enforcement/accountability mechanism • Accountability procedures can be separate; need not be part of the code per se

  3. ICC Code of Advertising and Marketing Practice • Code has been in place for 75 years • Forms the basis of many national advertising codes and effective self-regulatory programs around the globe • Periodically revised and updated • Recent updates: digital marketing • Framework Guides: environmental claims, food marketing • Currently available in 10 languages

  4. ICC Information and Resources

  5. Considerations for Cross-Border Code Paradigms • Effective process for finding common ground • Bridging different legal frameworks and cultural, social traditions, which vary depending on the issue • Assuring that codes advance consumer protection and trade • Education, capacity-building • One size doesn’t fit all

  6. Thank you Sheila A. Millar Partner Keller and Heckman LLP 1001 G Street NW Suite 500 West Washington, DC 20001 +1 202.434.XXXX XXXXXXX@khlaw.com

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