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Media Literacy: Across The Curriculum

Media Literacy: Across The Curriculum. Frank Baker media educator fbaker1346@aol.com Media Literacy Clearinghouse www.frankwbaker.com. Bishop Lynch Catholic HS August 16, 2007. Source: eSchool News, August 14, 2007. Teens & Social Networking.

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Media Literacy: Across The Curriculum

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  1. Media Literacy: Across The Curriculum Frank Baker media educator fbaker1346@aol.comMedia Literacy Clearinghouse www.frankwbaker.com Bishop Lynch Catholic HSAugust 16, 2007

  2. Source: eSchool News, August 14, 2007

  3. Teens & Social Networking "The challenge for educators is that they have to keep pace with how students are using these tools in positive ways and consider how they might incorporate this technology into the school setting."Anne L. Bryant, NSBA's executive director

  4. Education’s challenge • A focus on creativity, communication, collaboration, and critical thinking; • Mastery of information, media, and technology skills; and • Various skills that employers have said they're looking for, including self direction, leadership, social skills, and individual responsibility.

  5. Education’s challenge In this new media age, the ability to negotiate and evaluate information online, to recognize manipulation and propaganda and to assimilate ethical values is becoming as basic to education as reading and writing. Those will be left behind in the evolving digital culture are those who fail to bridge this participation gap. New Generations, New Media Challengeswww.digitallearning.macfound.org

  6. Media Literacy: Across the Curriculum What do you want your students to know about the media?

  7. Multi-tasking; digital natives

  8. “These teens were born into a digital world where they expect to be able to create, consume, remix, and share material with each other.” Lee Rainie, Director

  9. Media producers & creators With the advent and popularity of YouTube, Current TV, and similar venues, young people have become media producers. DIY (do it yourself)

  10. New media & politics You Choose ’08 (YouTube.com) Impact (MySpace.com)

  11. New literacies “Adolescents need to learn how to integrate knowledge from multiple sources, including music, video, online databases and other media. They need to think critically about information….they need to participate in the kinds of collaboration that new communication and information technologies enable, but increasingly demand.” Bertram Bruce, author, “Literacy in the Information Age”

  12. New literacies “Our students are growing up in a world saturated with media messages…yet, they (and their teachers) receive little or no training in the skills of analyzing or re-evaluating these messages, many of which make use of language, moving images, music, sound effects.” Source: R.Hobbs, Journal Adult & Adolescent Literacy, February 2004

  13. Media literacy falls into the Information, Media and Technology Skills area

  14. Media literacy inteaching standards

  15. What is media literacy? Take a few minutes to write a definition.

  16. Media Literacy “ the ability to access, understand, and createcommunication in a variety of contexts.”

  17. Media literacy Source, Robin Blake: Ofcom (UK)

  18. Media literacy • Understanding how media messages are constructed, for what purposes and using which tools, characteristics and conventions. • Examining how individuals interpret messages differently, how values and points of view are included or excluded and how media can influence beliefs and behaviors. • Possessing a fundamental understanding of the ethical/legal issues surrounding the access and use of information

  19. Media literacy.. …..is concerned with helping students develop an informed and critical understanding of the nature of mass media, the techniques used by them, and the impact of these techniques. More specifically, it is education that aims to increase the students' understanding and enjoyment of how the media work, how they produce meaning, how they are organized, and how they construct reality. Media literacy also aims to provide students with the ability to create media products.Ontario Resource Guide, 1997 video

  20. Media literacy: key concepts • All media are constructed • Media use unique languages with their own set of rules • Media convey values and points-of-view • Audiences negotiate meaning • Media= Power + ProfitSource: Center for Media Literacy

  21. Media literacy: asking questions • Who produced the message? • For what purpose? • For whose eyeballs (target audience)? • What techniques are used? • What lifestyle is promoted? • Who or what may be omitted and why? • How do I know what it means? • Who benefits from the message?

  22. Classroom applications Let’s apply the critical thinking/viewing questions to some photographic images

  23. The Language of Advertising print vs. non-print techniques of persuasion production techniques

  24. The Language of Advertising

  25. Tobacco advertising TECHNIQUES OF PERSUASION:happinesssex appealmaturityhealthyslim bodyindependencesocial acceptancecoolnessromanceescaperelaxation WORDS: read all of the words on the page, even the smallest font IMAGES:-what is the location?-what are the people doing?-describe their expressions-what colors are used?-what lifestyle is conveyed?

  26. Related topics Product placements in motion pictures Targeting youth through magazine placement

  27. Related topics Advertising in locations (like convenience stores) on major highways/interstates where exposure is huge

  28. Moving image: language The Language of TV & Film Cameras Lights Sound (includes music) Editing Set design Actors: expression; wardrobe

  29. Media analysis Cell phone commercial Cell phone script

  30. Media analysis VISA Check card Political advertisement:Hillary Clinton

  31. Texas TV Marketsranked by size 6. Dallas- Ft. Worth 2,378,660 10. Houston 1,982,120 37. San Antonio 774,470 52. Austin 602,340 91. Harlingen-Wslco-Brnsvl-McA 327,070 95. Waco-Temple-Bryan 311,690 99. El Paso 293,700 111. Tyler-Longview 258,860 129. Corpus Christi 194,160 131. Amarillo 190,590 140. Beaumont-Port Arthur 167,090 147. Lubbock 151,610 159. Odessa-Midland 135,270 187. Laredo 65,790 Source: Nielsen Media Research

  32. Favorite Film What is your favorite movie?Before you respond: think about a specific scene and the elements of it.

  33. Film Analysis • Have students read a passage from a novel • Introduce them to screenplays • Help them understand what is missing from a screenplay script • Introduce the role of storyboards • Have them create their own storyboards

  34. Closing • Questions • Evaluation: please take a few minutes to complete the last page of the handout, tear if off and leave it on the tables THANK YOU Frank Baker fbaker1346@aol.com

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