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ACTION PACKED

ACTION PACKED. NEW ZEALAND PORK INDUSTRY UPDATE March 2012. PRODUCT PROMOTION 2012. Key issues Who’s passionate (Ogilvy)Action for 100% NZ pork Goal – one more kg. Passion ‘killers’ How – decision-making time Campaign. STOP BUTCHERING YOUR PORK MARGINS.

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ACTION PACKED

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  1. ACTION PACKED NEW ZEALAND PORK INDUSTRY UPDATE March 2012

  2. PRODUCT PROMOTION 2012 • Key issues • Who’s passionate • (Ogilvy)Action for 100% NZ pork • Goal – one more kg. • Passion ‘killers’ • How – decision-making time • Campaign

  3. STOP BUTCHERING YOUR PORK MARGINS • Great branding … great products? • The whole pig and nothing but the pig Aim = Profitability + Innovation, + Consistency + Presentation • Dates • The Team

  4. SELECT CHEFS SELECT PORK • NZPork + NZ Chefs Association • Enhance 100% NZ pork • Select chefs • Seasonal • TEK • Showcasing diversity + uniqueness Sharing a passion for all things culinary (NZCA)

  5. 100% NZ BACON + NZ HAM COMPETITION • Celebrating 100% NZ • Bringing home the bacon • Hamming it up • Friday the 13th • BulletPR aiming high • Invitation RSVP required

  6. YOU CAN LOOK EXTRAORDINARY

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