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closer to nature Enablers (+) Launch Date: Jackel UK July 1 2009

closer to nature Enablers (+) Launch Date: Jackel UK July 1 2009. Brand Ambition. Sterilisers and Breast Pumps are key brand entry points into the closer to nature range

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closer to nature Enablers (+) Launch Date: Jackel UK July 1 2009

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  1. closer to nature Enablers (+) Launch Date: Jackel UK July 1 2009

  2. Brand Ambition Sterilisers and Breast Pumps are key brand entry points into the closer to nature range This project aims to improve and increase these access points into the brand, ensuring that closer to nature becomes the preferred and most relevant choice for every family much earlier in the purchase cycle These products are referred to as “enablers” because they quite literally ENABLE mums to buy into the closer to nature concept and subsequently enjoy using the revolutionary newborn feeding systemsand accessories “Will I breast or bottle feed” I’m pregnant

  3. The Opportunity • Step change consumer AWARENESS of the CTN proposition much earlier in the purchase cycle. By the 9th month of pregnancy, 87% of new mums have bought feeding equipment (ref. Mums View) • Step change PENETRATION of CTN enablers by: • Ensuring CTN enablers are ACCESSIBLE across all priority markets and trade channels by driving distribution. Offering exceptional VALUE at this critical entry point. (half price promotions) • Ensuring that the CTN enablers range is designed to meet all consumers NEEDS and OCCASIONS. (No range gaps) • As a result of the above, step change LOYALTY to CTN in order to drive growth of CTN consumables and achieve estimated TT LIFETIME VALUE of £308 amongst more consumers.

  4. Sterilisers

  5. Existing Portfolio

  6. Product PropositionEvery method of sterilisation for every budget A comprehensive range of convenient and simple sterilising solutions for a hygienic feeding routine: in-home and on the go! closer to nature

  7. ProductMicrowave Steriliser • סטריליזטור חדש למיקרוגל תכונות ומאפיינים • תוכנן עבור בקבוקי הכי טבעי בלבד • יכול להכיל 4 בקבוקי הכי טבעי 340 מ"ל • עיצוב קטן/ קומפקטי יותר כדי שיתאים למרבית תנורי המיקרוגל • עיצוב קטן/ קומפקטי יותר כדי שיתאים לנסיעות • מגש להטענת החלקים לסטריליזציה בקלות רבה • זמן סטריליזציה משופר "נשאר נקי כל היום" (אם לא פותחים את המכסה)

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