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Who are we and what keeps us up at night?

November 17, 2006 IAEM DC Chapter. Who are we and what keeps us up at night?. Sam Lippman integrated show management and marketing (ism 2 ). Exhibition Management Experience. National Computer Conference (1980-84) International CES (1984-95) Graph Expo and PRINT (1995-99)

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Who are we and what keeps us up at night?

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  1. November 17, 2006 IAEM DC Chapter Who are we and what keeps us up at night?

  2. Sam Lippmanintegrated show management and marketing (ism2)

  3. Exhibition Management Experience • National Computer Conference (1980-84) • International CES (1984-95) • Graph Expo and PRINT (1995-99) • Since 1999, Consultant for: • American Chemical Society • Diversified Business Communications • CTIA • NPE • CES • Graphics of the Americas

  4. Exhibition Mgmt Experience (cont’d) • Producer of the Large Show Roundtable • Producer of the Exhibition and Convention Executives Forum (ECEF)

  5. Toby PalmerVeris Consulting, LLC

  6. Exhibition and Trade Show Research • Created the CEIR Exhibition Index • Conducted the CEIR Census in 2000 and 2005 • Conducted the Convention Industry Council (CIC) Economic Impact Study in 2005 • Conducted the Convention Spending Study for Destination Marketing Association International (DMAI) in 2004

  7. Services for Event Organizers • EEIAC-certified Attendance Audits • Post-event surveys • Economic impact studies • Custom research

  8. Survey Methodology

  9. Methodology • Respondents contacted primarily via email • Survey was conducted online • Sent to approximately 200 DC Chapter event organizers • Response rate of 34% (Thank you!)

  10. Demographics

  11. Gender

  12. Age

  13. Education

  14. Certifications

  15. Industry Experience

  16. Job Title

  17. Work Load

  18. Events per year YOU manage

  19. Events per year YOUR ORGANIZATION manages

  20. How many staff members work on these events? • 7 (median) How many of these staff members do you manage? • 2 (median)

  21. Your opinion of the staffing level

  22. Hours in a typical week

  23. Tasks during a typical week: • Exhibitor / sponsorship sales • Logistics • Administration • Promotions • Travel • Attendee acquisition • Educational sessions • Housing

  24. Hours in a peak or busy week

  25. Tasks during a peak or busy week: • Logistics • Exhibitor/sponsorship sales • Administration • Promotions • Travel • Attendee acquisition • Educational sessions • Housing

  26. Hours Comparison: Typical vs. Peak

  27. How many nights per year do you spend in a hotel for business related travel? • 0 (low) • 100 (high) • 29 (average) • 25 (median)

  28. Your assessment of your job’s travel requirements

  29. Current Challenges

  30. Your ranking of these personal challenges as they relate to doing your job well: • Resources • Time • Healthy work/life balance • Support from upper management • Adequate training

  31. Your ranking of these challenges facing your organization’s event(s): • Rising costs for exhibitors • Rising costs for attendees • Conveying ROI to exhibitors/sponsors • Rising event production costs • Attendance levels • Competitive events

  32. Your ranking of these challenges facing the exhibition industry: • Perceived reduced value of face to face marketing • Travel barriers for International buyers/sellers • Exhibitors having their own private events • Registered attendees not showing • Terrorist attacks • Avian flu

  33. What is the perception of the exhibition industry to non-industry professionals?

  34. Importance of your signature event to your attendees and exhibitors:

  35. Growth and the Future

  36. Attendance growth of your signature event over the past 3 years

  37. Revenue growth of your signature event over the past 3 years

  38. Exhibit/sponsorship growth of your signature event over the past 3 years

  39. Signature event growth comparison over 3 years: ?

  40. Likelihood of your event(s) using over the next 5 years:

  41. Single most important change you will make to your next show: Show strategy 1. Revision of show schedule / exhibit hall dates T2. Moving to a new venue T2. Matchmaking technology Exhibit sales 1. Increase sponsorship sales

  42. Single most important change you will make to your next show (cont’d): Attendee Marketing 1. Improve our marketing plan T2. Start promoting earlier T2. More promotion Operations 1. Outsource housing and registration

  43. Questions?

  44. If you’d like a copy of this presentation: • Leave a business card with Toby • Hard copy • File via email • Will be posted this afternoon on Veris Consulting Web site • www.verisconsulting.com

  45. November 17, 2006 IAEM DC Chapter Thank you and hope to see you next year!

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