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LibQUAL + : What Have We Gotten Ourselves Into?

LibQUAL + : What Have We Gotten Ourselves Into?. Dr. Dawn Thistle Director of Library Services Assumption College. Assumption College Emmanuel d’Alzon Library Worcester, Mass. College: Enrollment—2150 Undergraduate Liberal Arts; Continuing Education; 5 graduate programs Library:

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LibQUAL + : What Have We Gotten Ourselves Into?

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  1. LibQUAL+: What Have We Gotten Ourselves Into? Dr. Dawn Thistle Director of Library Services Assumption College Emmanuel d’Alzon Library Assumption College

  2. Assumption CollegeEmmanuel d’Alzon LibraryWorcester, Mass. • College: • Enrollment—2150 • Undergraduate Liberal Arts; Continuing Education; 5 graduate programs • Library: • ca. 200,000 volumes • 12.5 staff • Operating budget $614,000 Emmanuel d’Alzon Library Assumption College

  3. Background • Great anecdotal feedback about library service—BUT needed data • Using the LibQUAL+ survey was a goal on our strategic plan for 2006 • Massachusetts Board of Library Commissioners offered a small LSTA grant for academic libraries to acquire LibQUAL+ • 5 libraries took advantage of this opportunity • Grants awarded Fall 2005, survey planned for Spring 2006 Emmanuel d’Alzon Library Assumption College

  4. PLANNING! • Prepare for the survey • Steps outlined here at this event, on the LibQUAL+ website, in procedures manual • Marketing Plan • Survey itself • Post-survey activities Emmanuel d’Alzon Library Assumption College

  5. Marketing Brainstorming • Incentive? • Theme? • Marketing Media & Venues? • Market segment approaches? Emmanuel d’Alzon Library Assumption College

  6. Incentives • Video iPod—what else?! • Also: • Gift certificate to Amazon.com • Gift card to Best Buy • Gift card for iTunes Emmanuel d’Alzon Library Assumption College

  7. Marketing Theme:Can we hear you now? Good! • Instead of the Verizon Test Guy, we had the LibQUAL Survey Guy! Emmanuel d’Alzon Library Assumption College

  8. Groups: Public Affairs Office Academic Council Faculty Senate Student Government Library instruction classes Continuing education Graduate school Other Posters Bulletin boards Mobiles Table in student center during meal times Publications Campus newspaper (articles & ads) Campus center newsletter Library Newsletter Campus web Library web Library desktops Powerpoint loop before instruction classes Closed circuit TV Table tents Correspondence Letters E-mails postcards Identify Marketing Opportunities Emmanuel d’Alzon Library Assumption College

  9. The LibQUAL+ Plan • Start with the Survey start-date and work backwards • Include EVERYTHING, each letter, each e-mail, each activity, when it should happen and who is responsible • Include a number of activities during the survey to keep the buzz going—especially weekly e-mail reminders • Post-survey activities should be included as well, i.e. Incentive award winners, Results pamphlet, Post-survey articles, Library Summit Emmanuel d’Alzon Library Assumption College

  10. Assumption LibQUAL+ Marketing Plan Emmanuel d’Alzon Library Assumption College

  11. Examples Emmanuel d’Alzon Library Assumption College

  12. More Examples Emmanuel d’Alzon Library Assumption College

  13. Now, the RETURNS! • Check your daily responses on the LibQUAL+ site • Read your comments (it’s addictive!) • When the survey is over, use the same methods to promote the results Emmanuel d’Alzon Library Assumption College

  14. QUESTIONS? • Contact information: • Dr. Dawn Thistle Director of Library Services Assumption College 500 Salisbury Street Worcester, MA 01609 dthistle@assumption.edu Emmanuel d’Alzon Library Assumption College

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