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TEAM AWESOME RENE JELLITSCH / FLORIAN WAGNER

TEAM AWESOME RENE JELLITSCH / FLORIAN WAGNER. Young Lions 2013 MEDIA Competition. STIMULI. INSIGHTS. 1. SUSTAINABILITY. GOALS.

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TEAM AWESOME RENE JELLITSCH / FLORIAN WAGNER

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  1. TEAM AWESOME RENE JELLITSCH / FLORIAN WAGNER

  2. Young Lions 2013 MEDIA Competition STIMULI INSIGHTS 1 SUSTAINABILITY GOALS The onlyway SONNE wantstooperate, iswithintheboundsofsustainability. Non-sustainableoptionsarenot an option. SONNE does not yetfollowcleargoals in theircommunications. 2 CAPACITY BUILDING UNIQUENESS The goalof SONNE istohelppeople, in orderforthemtohelpthemselves in thefuture. Self-enpowernmentfollowschoice. In outerperception, SONNE does not distinguishitselffromothercharities. 3 EDUCATION Wewant SONNE tohelpthemselves: tocommunicatesustainablyto a defined, hardtoreachtargetaudience. AWARENESS Generally speaking, corporations do not knowSONNE yet.

  3. Young Lions 2013 MEDIA Competition APPROACH PERSONALIZE HUMANIZE All the other charitable organizations are rather non-personal, non-tailor-made. The custom-fit of SONNE needs to be communicated to companies. COMMUNICATE Todifferentiate SONNE fromtheothers, wesuggest Mr. Malle totake a leadposition in shininghis light evenbrighter on hisorganization. Withhimas a face, theorganization will live hisverypassionforthecause in itsouterperception. With Mr. Malle aspubliclyknownambassador, SONNE will have an easier time getting a footintothedoorofimportantcompanies.

  4. Young Lions 2013 MEDIA Competition BUDGET 99,2 % 49.600 EUR This equals 10 sponsors. Use it to make a difference! MEDIA BUDGET 0,8% 400 EUR

  5. Young Lions 2013 MEDIA Competition EXECUTION OWNED MEDIA YOUTUBE FACEBOOK BLOG ARTICLES TWITTER Video status reports from the regions Multi-media community building General on-topic discussions Monthly article in Kronen Zeitung Short project updates for journalists SUSTAINABLE AWARENESS SEARCH ARTICLES EARNED MEDIA

  6. Young Lions 2013 MEDIA Competition SHOE IN THE DOOR BRING CEOs LEGO! Remind CEOs theyhelpedthemselveswhenbuildingtheirownfuture. Gettingpersonally in-touchwithnewpotential partners.

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