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Market Your Business Online With SEO

Market Your Business Online With SEO. What is SEO?. Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the unpaid (“natural” or “organic”) search results. Paid Listings. Organic Listings. Google+ Local. Yahoo .

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Market Your Business Online With SEO

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  1. Market Your Business OnlineWith SEO

  2. What is SEO? Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the unpaid (“natural” or “organic”) search results.

  3. Paid Listings Organic Listings Google+ Local

  4. Yahoo Bing

  5. SEO is Inbound Marketing • Getting your products and services in front of prospective customers at the moment they are actively looking • SEO doesn’t interrupt • With SEO you are earning and building trust

  6. Misconceptions • SEO is free marketing! • SEO doesn’t work • SEO is black magic • SEO is rocket science • SEO is illegal

  7. REALITY: SEO is a legitimate marketing strategy practiced by almost all of the world’s most successful companies

  8. Who Cares? • There are over two billion people online • 93% of online experiences begin with a search engine • The majority of web traffic is driven by the ‘Big Three’ search engines-Google, Bing and Yahoo • Google sits at roughly70% market share

  9. #1 Position = 674 calls/month #2 Position = 190 calls/month #3 Position = 138 calls/month

  10. Benefits of SEO • Boost website traffic • Increase visibility among target audience • Build relationships and influence • Increase sales (gain new customers) • The big guys can’t out bid you! (PPC)

  11. Downsides of SEO • Can be slow to get results • Somewhat our of your control • Requires consistent effort over time • No guarantees

  12. The 7 Secrets

  13. # 1 It All Starts with Keywords • Knowing your target keywords is vital • Keywords = string of words typed into search bar • Best keywords have sufficient search – and – • Not too much competition • Use the Google Keyword Tool @ EXACT MATCH to determine search volume • Specific keywords are better than general words • Install MozBar to assess competition • Find TWO organic results with DA/PA <40

  14. # 2 Content is King • Search engines “feed” on content • Train Google to keep crawling and indexing your site by adding new content • Use keywords strategically on your page • Meta fields: Title tag most important; description • These fields tie to Google results • “Naturally” include keyword in content • Use keyword in page headline and in alt tags • Never “stuff” keywords or use sneaky tactics

  15. #3 Have an Active Social Media Presence • Social is becoming more important to search engines • Social sharing means that visitors find your content “share worthy” • Add sharing buttons to your website to promote sharing!

  16. #4 Get Links from Other High Value Sites • A link is like a vote for your site • Some votes matter more than others • More links = GOOD • As long as they are relevant to your topic • As long as they are good QUALITY • NOT spammy links (comments, etc.)

  17. # 5 Include Video • Google LOVES video! • Google owns YouTube • Roll the camera regularly and add video content to your site • Use your keywords in the video title and the video description

  18. #6 Leverage Social Channels • Examples include: - YouTube - Facebook - Twitter - Pinterest • Get your content on them • Your content can rank here too!

  19. #7 Optimize for Local • Include local keywords throughout content and site • Add your NAP (name, address, phone) • Keep your NAP consistent everywhere • Get listed in local directories • Create local videos • Get links from local organizations and businesses (hint – your local chamber)

  20. Create Content for People • Your audience is people – not search engines • If people like your content, Google will take note • Make it personal – share your story

  21. SEO: Not a Slam Dunk • Time commitment ($) • Content creation • Link building (can be laborious, slow) • Time required to achieve results • Finding consultants you can trust

  22. SEO: It’s Worth It! • The ROI of SEO is well documented • A highly ranked website works 24/7, when the marketing staff is asleep • A well-ranked website is a very sellable asset • REMEMBER: It all revolves around finding excellent keywords and getting them to rank!

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