PureCars Mission: To provide more relevant information

1. Founded PureCars in 2007 PureCars Mission: To provide more relevant information to improve the car buying experience.

2. / INC. 5000 Ranked #141 / Fastest-Growing Automotive Company in the Country / Featured Cover Story in Digital Dealer / Google Partner that is Philosophically Aligned

3. It is now a digital world…

4. Consumer Behavior has Changed. 97% 24 Sources 11 HOURS 1.4 Visits Consumers shopping online prior to purchase Compared to 18 from ZMOT 2012 Spent online shopping for a pre-owned vehicle To the dealership prior to purchase, compared to 4.5 visits in 2007

5. Consumer behavior Dealer behavior /2012 2012 Ad Spending Share of US Automobile Dealerships, 2012 Adults 18+ Media Consumption 36.5% Internet 39.8% TV 13.2% Radio Traditional Media 5.4%

6. Consumer behavior Dealer behavior /2013 2012 Ad Spending Share of US Automobile Dealerships, 2012 Adults 18+ Media Consumption 39.5% Internet 39.8% TV 13.2% Radio Traditional Media 5.4%

7. 80% 2018 Digital Allocation by

8. Search is part of our lives.

9. It’s not rocket science.

10. Google’s Mission: RELEVANCY Organize the world’s information and make it universally accessible and useful.

11. Google’s Mission: RELEVANCY Organize the world’s information and make it universally accessible and useful.

12. Google Dominates with 69% Market Share 17% - Bing 10% - Yahoo

13. Why?

15. Google’s Mission: Advertising Platform RELEVANCY Organize the world’s information and make it universally accessible and useful.

16. Google AdWords Campaigns (new, used, service, etc.) Ad Groups (model) Ads Keywords Vertical Agnostic

17. Rank #1_____________ #2_____________ #3_____________ #4_____________ #5_____________

18. Rank = bid x GQS It’s not just about the bid. BID X GQS = HIGHER RANK

19. NEW

20. USED

21. Right Approach?

22. What do you wantto market?

23. Whole lot?

24. Photos & Price

25. Photos & Price Priced Below Market

26. IN DEMAND

27. Ideal to Market $$$$$$$ Sales Efficiency, Margin, Etc.

28. WHERE do you wantto market?

30. Right Approach?

31. Sold Data

32. Market Data Pump In / Out Sales Efficiency

33. CRM Data 4 leads = 1 sale 25 leads = 1 sale 10 leads = 1 sale Selling Opportunity Estimation….A little math

34. WHO do you market to?

36. Right Approach?

37. Research “Reviews…” “Best gas mileage…” “Best truck under $50,000…”

38. BROWSING “Honda accord deals…” “Best Honda accord price…” “Honda accords for sale…”

39. BUYING “Black Honda accord for sale…” “Black Honda Accord with Leather…” “Used White Chevy Truck 4x4…”

40. Desktop vs. Mobile 47% of all automotive search queries come from mobile Source: Google Internal Data.

41. Mobile Search is Critical During the Shopping Process Source: Google/Compete/Polk, Auto Buy Flow Study, June 2012 48% Looked up dealer information. 36% Use mobile for contacting dealerships. 44% Use their device for price comparison on the dealer lot. 32% Use their smartphones to find a dealership. 46% Check inventory in stock.

42. Probability of a Sale BUYING Research Browsing $$$ $$$$$$ $$$$$$$$$

43. Probability of a Sale Mobile Desktop Tablet $$$ $$$$$$ $$$$$$$$$

44. HOW do you market?

45. HOW do you market?

46. 3D Targeting color trim certified YMMT payment mobile

47. Shopper’s Request Used Blue Camry Under $20,000

48. Shoppers Request Used Blue Camry Under $20,000

49. Used Blue Camry Under $20,000

50. Used Blue Camry Under $20,000