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TYA Communications:

TYA Communications:. Your partner for success in China. Who We Are. We’re a Beijing-based communications firm committed to supporting our corporate clients’ business goals while staying true to our own entrepreneurial spirit

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TYA Communications:

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  1. TYA Communications: Your partner for success in China

  2. Who We Are • We’re a Beijing-based communications firm committed to supporting our corporate clients’ business goals while staying true to our own entrepreneurial spirit • We specialize in image/product campaign, PR events, industrial shows & exhibitions, leadership training, and employee orientation and assimilation programs • We deliver our client’s brand and messages to all dimensions of the marketplace – on and off line – in the most creative and impressive packages

  3. We Can Make a Great Partner If Your Business Needs to • Form and execute an integrated marketing plan tailor-made for China • Create brand awareness among the Chinese general public, your customers and other target audiences • Initiate and maintain long-term relations with the multiple stakeholders of your business in China, external and internal • Develop an environment positive for recruitment and retention in the highly fluid Chinese talent market

  4. Why We Can Help • We understand the local culture • We know the rules of engagement • We have grown with China’s modernization and learned from the hits and misses of foreign enterprises • We have 30 years of combined marketing and PR experience in a variety of industries, including retail, consumer goods, fast food, IT, telecommunication, automobile, etc.

  5. We Have Proudly Served… And many more…

  6. What Services We Provide • Strategy: Benchmarking, PR & communications plans, message development, budgeting, organizational consulting • Media: Press releases, features, background material writing, translation, relationship building • Events: Show programming, presentation design, booth/display materials, public forums, speech writing • PR: Governmental bodies, trade associations, consumer groups, universities, research organizations, philanthropy organizations

  7. What Services We Provide (Continued) • Web: Website design and localization, Internet campaign, content writing, traffic measure & analysis, server rental and maintenance • Print: Design and layout, publishing, copy writing, production • Marketing: market research, focus groups, direct mail • Advertising: media buying, graphic design & production • Training: Sales skills, leadership, teamwork, meeting management, new employee orientation and assimilation

  8. Our Team • Jean Liu - Strategy, Branding: A veteran corporate strategist, Jean has served some of the world’s most recognizable brands – GE, P&G, McDonald’s, Nokia, Cummins – in efforts to translate their brand power into Chinese. Also an avid believer of entrepreneurship, she has successfully helped many Chinese national clients establish a name in their niche markets. • Luo Weiwei - Events, Training & Development: Ranking among China’s event management pioneers, Luo has honed his skills in a variety of industry sectors. He brings innovative spirit and ruthless professionalism into his work. In total, he has designed and flawlessly executed over 500 trade shows, exhibitions, ceremonies and training programs, to the full satisfaction of his clients.

  9. Our Team (Continued) • Claire Shangguan - Government Relations, PR: For the past decade, Claire had been a top executive for some of the largest state-owned enterprises in Beijing. Her thorough knowledge of governmental processes and excellent track record makes her a much sought-after business liaison for companies aiming to collaborate with the Chinese authorities. • Nicole Lei - Media Relations, Communications: With years of experience in the US and Chinese media markets serving Fortune 500 firms, Nicole provides strategic and tactical counsel to transplanted multinationals seeking local navigation and more importantly, an integrated market communication plan in China. Action-orientated and hands-on, she applies her wide range of skills to helping clients craft and deliver messages with passion and precision.

  10. Our Team (Continued) • Alissa Liao – Creative: Alissa oversees the artistic process of our projects. A visionary designer who never loses sight of a client’s business goals, she has produced some of the most stunning print, Web and trade show presentations for the biggest national and international brands. • Bernardo Tan - Internet, e-Commerce: Before joining TYA, Bernardo was a marketing director at China’s web portal pioneer Sohu, and the international powerhouse IBM. The two divergent and equally demanding high-tech cultures developed his business instinct and a unique set of skills in making the Internet technologies work for clients with various sales and marketing objectives.

  11. Contact Us TYA Communications Suite A 1812-13, Sun Valley International, 456 Luoyu Road, Wuhan, China 430074 Tel: +86.27.8777.5030, +86.27.8777.5040

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