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Finance: +2.3%

Europe. Europe . Total advertising trend. Total advertising trend. Year to date ‘10. Feb 2010. Year to date ‘10. +1.3%. +1.3%. +0.2%. Media Types. Media Types. Feb 2010. Jan 2010. TV: +4.8%. TV: 6.0%. Newspapers: -0.6%. Newspapers: - 1.6%. Magazines: -2.9%. Radio: +1.1%.

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Finance: +2.3%

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  1. Europe Europe Total advertising trend Total advertising trend Year to date ‘10 Feb 2010 Year to date ‘10 +1.3% +1.3% +0.2% Media Types Media Types Feb 2010 Jan 2010 TV: +4.8% TV: 6.0% Newspapers: -0.6% Newspapers: - 1.6% Magazines: -2.9% Radio: +1.1% Magazines: - 5.2% Radio: -2.2% Macro - Sectors Macro - Sectors Jan 2010 Jan 2010 Auto: -15.4% FMCG: +8.1% Auto: - 0.2% FMCG: +4.9% Distrib.: -4.8% Health: +0.6% Distrib.: -1.4% Health: +7.0% Entert.: +2.4% Media: +6.9% Entert.: +1.4% Media: -3.6% Finance: -2.9% Finance: +2.3% Telecom.: +3.7% Telecom.: -2.1% Media included: TV, Radio, Newspapers, Magazines, Outdoor, Cinema, Internet. Countries included: Germany, Ireland, Italy, The Netherlands, Norway, Switzerland, United Kingdom.

  2. TV Magazines Newspapers Radio Europe Total advertising trend – @ January 2010 Media -- % Share of Spend -- YTD Market -- Advertising Expenditure Trend (Million €) Media -- % change YTD and last month 2010 Outdoor Cinema Internet 2009 Market -- Year on year % change by month Sectors -- % change YTD and last month Sectors -- % Share of Spend -- YTD Telecom. 2010 Automotive Clothing & Access Distribution Durables Entertainment Financial FMCG Healthcare Industry & Serv. Media 2009 Media included: TV, Radio, Newspapers, Magazines, Outdoor, Cinema, Internet. Countries included: Germany, Ireland, Italy, The Netherlands, Norway, Switzerland, United Kingdom.

  3. TV Magazines Newspapers Radio Europe Total advertising trend – @ February 2010 Media -- % Share of Spend -- YTD Market -- Advertising Expenditure Trend (Million €) Media -- % change YTD and last month 2010 Outdoor Cinema Internet 2009 Market -- Year on year % change by month Sectors -- % change YTD and last month Sectors -- % Share of Spend -- YTD Telecom. 2009 Automotive Clothing & Access Distribution Durables Entertainment Financial FMCG Healthcare Industry & Serv. Media 2009 Media included: TV, Radio, Newspapers, Magazines, Outdoor, Cinema, Internet. Countries included: Germany, Ireland, Italy, The Netherlands, Norway, Switzerland, United Kingdom.

  4. Methodology notes This report is run by The Nielsen Company, Media Group, Global AdView and reports on advertising expenditure for Germany, Ireland, Italy, The Netherlands, Norway, Switzerland, United Kingdom. The source of information for all data included in the report is The Nielsen Company, Media Group*. All figures are gross with the exception of Italy, for which they are estimated using the official weighting factors provided by The Nielsen Company, Media Group, Italy. Figures are reported in million Euros This report includes spend on the following media types: TV, Newspaper, Magazines, Radio, Outdoor , Cinema Macro-sectors include the following Categories: • Automotive: Automotive • Industry & Services: Business Services, Property, Institutions, Power & Water • Clothing & Accessories: Clothing & Accessories • FMCG: Cosmetics & Toiletries, Drinks, Food, Housekeeping Products, Tobacco • Distribution Channels: Distribution Channels • Durables: Domestic appliances, Furnishings & Decoration, Information Technology • Entertainment: Entertainment, Leisure products, Transport & Tourism • Financial: Financial • Healthcare: Healthcare • Media: Media & Publishing • Telecommunications: Telecommunications * Switzerland in association with Media Focus

  5. Aboutnielsen ContactsE-mail:globaladview@nielsen.com Global AdView Nielsen Global AdView provides international advertising information services and provides clients with intelligence on how their competitors are spending, and creative activity, in more than 80 countries, along with a deep and complete knowledge of local market advertising trends. Spend and creative content can be compiled, linked and harmonized at category and product level to enable quick strategic insight into competitive activity. Media Group One of the major businesses of The Nielsen Company, the Media Group is active in 40 markets offering television, radio and outdoor audience measurement, print readership, advertising information services and customized media research. The Media Group of The Nielsen Company is the recognized market standard for media information in the largest advertising territories. Thanks to the local presence of our own branches in more than 20 of the world’s leading advertising markets (including North America, Europe, Asia Pacific and Africa) we can measure expenditure and creatives daily, providing an always open window on the world of media. The Nielsen Company The Nielsen Company is a global information and media company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and business publications. The privately held company is active in approximately 100 countries, with headquarters in New York, USA. For more information, please visit, www.nielsen.com.

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