1 / 29

Marketing Rule Number One (And Two)

As a content marketing consultant, the most common question I get is,"How do I create interesting content about my dull product?" The answer: follow marketing rule #1. I'll tell you what it is and show you 7 examples of great content—from companies in the POOP business.

barryjfeldman
Download Presentation

Marketing Rule Number One (And Two)

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Marketing Rule number one [And great examples for following it]

  2. It’s very simple. Satisfy your customers’ needs.

  3. ? A very common content marketing question: How do I create interesting content about... (insert dull category here)?

  4. ? On one hand, it’s a good question. But it’s a bad question. Because it’s the wrong question.

  5. ? A better question: How do I excite my readers?

  6. “ Develop pathological empathy for your readers. ~ Ann Handley

  7. i Themselves. Their lives. Their work. Their goals. Your customers only care about one thing.

  8. ! They’re fascinating. And your customers aren’t dull.

  9. Understand how to tap into their pleasures and pains. And you’re on your way to creating great content.

  10. I want to show you how it’s done.

  11. I chose a subject we can agree is far from sexy.

  12. Toilet paper is dull.

  13. Charmin’s “SitOrSquat” is not. It’s a smart and useful mobile app.

  14. Diapers are dull.

  15. Pampers’ “Love, Sleep & Play” is not. It’s a website about caring for your children.

  16. Kitty litter is dull.

  17. The “Make Meow a Star” interactive feature is not. It’s one of the many games on the Fresh Step website which enables you to play with your favorite cat photos. [Hey, my kitty, Bo, is the star here.]

  18. Dog poop bags are dull.

  19. “Dispenser Aventure” is not. It’s Earth Rated’s highly engaging Instagram photo contest for dog lovers.

  20. Toilet bowl cleaner is dull.

  21. Clorox’s “Ick-tionary” is not. It’s one of the many funny, interactive features on the company’s “Laugh” website.

  22. Adult diapers are dull.

  23. “The Great American Try-On” is not. It was Depend’s video contest featuring television and NFL stars.

  24. Toilet deodorizer is dull. [Or at least you would expect as much.]

  25. “Girls Don’t Poop” is not. It’s a hilarious and viral video from Poo-Pourri. > Presented on the following slide.

  26. “ The best content is content so useful that people would pay for it if you asked them to do so. ~ Jay Baer

  27. Marketing Rule number two

  28. Also simple. Have some fun two, too.

  29. Based on the article: “The Web’s Crappiest Content Seven Stinkers.” I’m Barry. Talk to me about your content marketing needs,

More Related