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Oleg Naskidaev Head of marketing and development department 10th November, 2010

DEAC European data centers on-demand. Oleg Naskidaev Head of marketing and development department 10th November, 2010. CNews Forum 2010: Information technologies tomorrow Russia, Moscow. Content. Main and backup data centers - infrastructure optimization

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Oleg Naskidaev Head of marketing and development department 10th November, 2010

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  1. DEAC European data centers on-demand Oleg Naskidaev Head of marketing and development department 10th November, 2010 CNews Forum 2010: Information technologies tomorrow Russia, Moscow

  2. Content • Main and backup data centers - infrastructure optimization • Why DEAC data centers? (video) • 1. Business protection and insurance • 2. Cost reduction • 3. Full range of IT solutions • Cloud computing of DEAC European data centers on demand • European data centers operator DEAC (2 videos) • Comparison with Russian data centers • DEAC Largest projects in Russia and Europe • Conclusion DEAC data centers – data safety and costs optimization!

  3. Main and backup data center – infrastructure optimization • Ensuring continuity of IT processes • Maximal output from every invested ruble • Reinforcing competitive ability • Cost reduction during crisis has lead to • IT processes optimization • Everything is at the right places! DEAC data centers – data safety and costs optimization!

  4. Why European DEAC data centers? • Business protection and insurance • Fullriskdiversificationandthecreationof a distributed IT infrastructureinEurope • Protectionagainstraidersandadministrativepressure • 2. Cost reduction • TCO - TotalCostofOwnership • CAPEX - Capital expenses • OPEX- Operational expenses • ROI - Return Of Investments • 3. Full range of IT solutions including virtualization and cloud computing • Strengthening Competitiveness • and confidence about tomorrow • More in the new corporateDEAC videoclip • http://www.youtube.com/DeacDataCenters#p/u/0/pxOxZtJAhoc DEAC data centers – data safety and costs optimization!

  5. Cloud computing of DEAC European data centers on demand BLADE servers Storage with fibre channel Software • So? • Secure access to DEAC resources in Europe WITHIN AN HOUR!!! • Work from anywhere at any time with a guaranteed rate • Efficient and flexible control of resources • Full integration with business applications • Optimization of existing capacity • Minimal initial costs DEAC data centers – data safety and costs optimization!

  6. European data centers operator DEAC history 1999 - … • 1999 – foundation, Riga, Latvia. • 2000 – opening of Eastern Europe’s first underground data center “Grizinkalns”. • 2001 - 2003 – largest Latvian companies and first foreign companies choose DEAC. • 2004 – widening range of services – DEAC offers 100% IT outsourcing. • 2005 – an electronic journal “e-class” is started, now more that 50% of all Latvian schools are using an electronic journal. • 2006 - 2008 DEAC becomes a reference point for Latvian IT outsourcing, first thousand customers, strengthening partnership with DELL, APC, Microsoft, completed ISO 9001 certification. • 2009 – DEAC became a data center operator – a second data center – “Riga”- largest in the Baltics – is opened. Today the largest data centers operator in the Baltics!!! • 2009 - 2010 – first large foreign customers, working at state level from Europe and Russia. • 11.2010 - the opening of a representation office in Russia, Moscow!!! DEAC data centers – data safety and costs optimization!

  7. European data center operator DEAC IT infrastructure • opened in 2009, largest data center in the Baltics • server rooms area 600 sq.m., 200 racks for 8 000 servers, in 2011-2012 planned extension up to 1400 sq.m., 500 racks for 20 000 servers, TIER level IV • total investments 3 mEUR, second stage (2011-2012 ) 7-10 mEUR • video presentation - http://www.youtube.com/user/DeacDataCenters#p/u/7/qk7MkUWYUgE Data center “Riga” • opened in 2000, an underground data center bunker, 12m below ground and 9m above sea-level • server rooms area 400 sq.m., 130 racks for 5 000 servers, TIER level II • total investments 2 mEUR; • video presentation - http://www.youtube.com/user/DeacDataCenters#p/u/1/HDASlvvdrNU Data center “Grizinkalns” DEAC data centers – data safety and costs optimization!

  8. Comparing European data center operator DEAC with Russian data centers • 1. According to available statistics, DEAC is among TOP 10, according to the realities of the launch of new data centers in recent years researches are required. • 2. Infrastructure is located outside Russia in European Union, the business in insured almost from ANY administrative and technical risks. • 3. Service cost is more competitive. • 4. Telecommunications schemes yield to none by opportunities and technologies. • 5. DEAC data centers infrastructure outmatches many Russian data centers; declared infrastructure matches with real, what can not be said about some participanta of data center market • 6. Multi-lingual certified technical support service 24x7, languages - Russian, English, Latvian DEAC data centers – data safety and costs optimization!

  9. DEAC largest projects in Europe • Now the number of customers has reached 2000 from the 20 countries, including Russia, Ukraine, Germany, Spain, Finland, Sweden, Holland and the Baltics. • 2. DEAC customers - 5 examples: • Telefonica – (www.telefonica.com) – one of the largest telecommunication companies in the world; its annual turnover is 27 588,0 mEUR; uses DEAC infrastructure for partly data storage and operating. • Rietumu banka (www.rietumu.lv) – 5th largest bank in Latvia; its annual profit is 29,3 mEUR; uses DEAC infrastructure for data storage and operating. • DEPO DYI (www.depo.lv) – the largest trader of building materials in Latvia; has a wide network of branches; annual turnover is 89,0 mEUR; uses the DEAC infrastructure for data storage and operating. • www.inbox.lv– the biggest e-mail service provider in Latvia with additional Internet services; annual turnover is 2,2 mEUR; uses the DEAC infrastructure for providing e-mail system work in Latvia and Lithuania. • www.one.lv – one of the two largest social networks in Latvia with the additional Internet services; annual turnover is 3,1 m EUR; uses DEAC infrastructure to support the work of social networks. • Some of companies and organizations - "Danske Bank”, "UniCredit Bank”, “Bank of Latvia”, “Elko Group”, “Microsoft Latvia”, “Philips Baltic”, "TV3 Latvija”, • “AAS Balva”, “Kvadra pak” etc. DEAC data centers – data safety and costs optimization!

  10. DEAC projects in Russia • The audience - almost all sectors • Large business - 10 operating projects in order, about 20 at the discussion stage, testing, etc. • Medium business – 30 operating projects in order, about 50 at the discussion stage, testing, etc. • Small business – 100 operating projects. • We can not name any of them– Russian specificity  DEAC data centers – data safety and costs optimization!

  11. Conclusion • DEAC European data centers on-demand within AN HOUR: • - this is today's reality, • - very fast startup of IT projects, • - effective and rapid control of IT resources, • - reduced IT costs, • - full protection of business and risk diversification. • 2. The deployment of the main and backup data centers for medium and large companies today is strategically necessary and justified. Calculations show, that doing everything by themselves is too expensive, it is important to define golden middle way. • 3. The best way - test and analysis of the results, I invite you to meet and work out a specific scenario! • More information is available: • - atDEAC stand, • - in the handouts, • - at www.deac.eu news section • - at DEAC information channels - DEAC data centers – data safety and costs optimization!

  12. See you ! Representation office in RF Russia, Moscow, Sadovnicheskaya str. 82, p. 6, office 2058 phone +7 495 225 9 333, +7 926 046 9900 Headquarters office Maskavas street 459, Riga, LV-1063, Latvia www.deac.eu, http://ads.deac.eu е-mail: onaskidaev@deac.eu Phone: +7 499 502 9722 Mobile: +371 2917 0284 +7 926 448 2657 +7 921 889 9022 +375 299 430 290 +1 347 749 0410 DEAC data centers – data safety and costs optimization!

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