1 / 8

B2B Copywriter Success Stories

Learn from successful B2B copywriters who have specialized in various niches including SEO content, sales presentations, case studies, and more.

bcorbett
Download Presentation

B2B Copywriter Success Stories

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. B2B Copywriter Success Stories American Writers & Artists Inc. B2B Writing Success

  2. Shelley Jacobson AWAI member since:2012 Specialization:SEO content and regular content writer for B2B and B2C clients Niches she's worked in: alternative health, medical technology, fitness consulting, food and beverage, and search engine marketing Why she loves the writer's life: “If my day is going to be broken up with an appointment  … I just get up earlier and put in the hours I need to put in for the project I'm working on. I also love the fact that I've never had to miss any of my daughter's basketball games because of a work schedule conflict.” "To be honest, I still can't believe I'm able to make a good living without putting in long office hours. It's incredible! I'm still waiting for my feet to touch the ground.”

  3. Deb Monfette AWAI member since: 2010 Specialization: content marketing writer Niches she's worked in: anti-aging and self-development How she broke into the industry: “I took many programs from Steve Slaunwhite on the B2B market. He andEd Gandiadrilled into our heads about the importance of a lead-gen piece. So I spent months developing a process for B2B marketers to create customer-centered content. I compiled it into an e-book and then repackaged it into an infographic, blog, Pinterest boards, and now articles for CEM. “I have to say my e-book has been my best marketing partner. If you’re a writer or designer, you should have a high-quality content lead generator, e.g., a report, e-book, white paper, or a workbook, with a professionally-designed cover for their business.”

  4. Brian Whitaker AWAI member since: 2011 Specializations: sales presentations, brochures, web writing, white papers, and video scripts Niches he's worked in: Primarily the data storage industry On his biggest project so far: “It was a campaign for a new product launch. I had to devise the market positioning, messaging, write web copy, brochures, training presentations, email marketing, blog posts, and coordinate the efforts of several engineers who were writing more technical content.”

  5. Lane Sennett AWAI member since: 2005 Specializations: case studies, blog articles, SEO content, and web pages Her niche: Microsoft Partners, which sell consulting services and software licenses for specific Microsoft programs for Enterprise Resource Planning and Customer Relationship Management How her career took off after she contacted a blog and offered to write a guest post: “The blog publisher loved my work and sent an endorsement email to all of her members. I received two contacts in the first week and both are now clients. I also completed high-level Site Audits on 30 of the member sites and wrote a series of blog articles on the weaknesses I found.This demonstrated my writing ability and the specific areas where I could help this niche improve their websites, get more leads, and make more sales.”

  6. Steven Carlton AWAI member since:2012 His niche: software, hardware, e-commerce, and pharma/biotech On two of his biggest clients so far: “Gordon Graham, one of the speakers at the B2B Copywriting Intensive, brought me in to help with one of his clients. Gordon handed me off to this client, who has since referred me to another client. “The first company builds testing equipment for pharmaceutical manufacturers that make nasal-inhaled or orally-inhaled products. I completed a series of three extensive white papers for this company on their test equipment and the concept of Quality by Design. The second company is a pharmaceutical contract development and manufacturing firm. I'm writing a series of four white papers for them.”

  7. Dave Sharpe AWAI member since:2003 Specializations: websites, brochures, articles, and online video How he landed a major project that'll pay $8,000 a month: “I was working on some brochures, articles, and an online video for a small start-up nonprofit and was asked by one of the volunteers if I could do something about stale website copy that wasn't producing the results they wanted. “Since I'm a member of AWAI's Circle of Success, and have access to all of those wonderful programs, I said 'yes.' I shared a couple of samples, and he asked if I could assist with a major website overhaul. Big projects are usually more headache than I want to take on, but I like the guy, so I agreed — and THEN found out how big the contract was going to be.”

  8. Bob Leonard AWAI member since:2003 Specialization: marketing consulting, as well as websites, blogs, white papers, and case studies Niche: mid-sized Information Technology companies His advice for new B2B writers: “What worked yesterday won’t necessarily work tomorrow. Over the past year, I’ve begun to specialize in producing online video case studies — which also require writing skills.”

More Related