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آموزش طراحی وب سایت جلسه پانزدهم – بهینه سازی برای موتور جستجو

آموزش طراحی وب سایت جلسه پانزدهم – بهینه سازی برای موتور جستجو. تدریس طراحی وب برای اطلاعات بیشتر تماس بگیرید تاو شماره تماس: 09125773990 09371410986 پست الکترونیک : TargetLearning@gmail.com. Web Design Training SEO. Part 15 Author :Babak Tavatav BabakTavatav@Gmail.com.

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آموزش طراحی وب سایت جلسه پانزدهم – بهینه سازی برای موتور جستجو

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  1. آموزش طراحی وب سایتجلسه پانزدهم – بهینه سازی برای موتور جستجو تدریس طراحی وببرای اطلاعات بیشتر تماس بگیرید تاوشماره تماس: 0912577399009371410986پست الکترونیک : TargetLearning@gmail.com

  2. Web Design TrainingSEO Part 15 Author :Babak Tavatav BabakTavatav@Gmail.com

  3. Search Engine Optimization

  4. Search Engine Producers Google Yahoo! Live Search (MSN) Ask.com Gigablast WiseNut Web Directories Open Directory Project (DMOZ) Yahoo! Directory Major Search Engines and Directories

  5. Bruce Clay’s Search Engine Chart:http://www.bruceclay.com/searchenginechart.pdf

  6. Basics of Search Friendly Design

  7. Basic SEO Concepts • Keywords: Use text that targets your audience; and attracts search engines and links from other sites • Navigation: Give users and crawlers easy access to content • Design Elements: Make sure bells and whistles don’t undermine SEO efforts • Page Rank: Develop a linking strategy to improve your site’s “popularity”

  8. Things Search Engines Like • Text (Keyword) • Words and phrases that match what your target audience types into search engines • Site Navigation • Site navigation and URL structure that search crawlers can easily follow • Links to Your Site • How “popular” are you?

  9. Robots Exclusion • Robots.txt File • Place in server’s root directory • Two elements: User-agent, Disallow • Example: User-agent: * Disallow: /cgi-bin/ Disallow: /scripts/ Disallow: /images/ • Meta-Tag Robots Exclusion <head><meta name=“robots” content=“no index, nofollow”></head>

  10. Managing Page Content

  11. Primary Text Title tag Body text Anchor text Text near the top of the page Headings and Emphasized Text Keyword Prominence • Search engines place “weight” on terms according to where they are used Secondary Text • Alt text • Description tag • Domain name and URL elements

  12. What About Metadata? • Metadata is not a factor in most web search engines • Except for Title and META description tags, crawlers ignore other META tags • Use metadata if important for your agency’s mission or enterprise systems (e.g., CMS, site search engine)

  13. Keywords in Text • Choose one or two keywords or phases to optimize for each page • Use language of your audience • Do not over use - avoid keyword stuffing • Keywords in links influence relevancy of the pages your linking to • No “click here” links

  14. Site Navigation

  15. Problem Navigation Schemes • Poor HTML coding • Image maps • Frames • JavaScript • Dynamic Pages • Flash

  16. Help Crawlers Navigate • Create a Site Map • HTML page on your site with text links • Create a Sitemap • An XML file that lists your site’s URLs • Allows crawlers to analyzes information about your site’s architecture to improve crawling • Google: http://www.google.com/webmasters/ • Yahoo: http://siteexplorer.search.yahoo.com/ • Site Maps Protocol: http://www.sitemaps.org/

  17. Case Studies

  18. Term: Advertising Regulations #6 on Google #8 on Yahoo #2 on MSN #1 on USA.gov Case Study: Business.gov • Page created March ‘07 • Submitted to crawlers, listed in DMOZ • 0-78 inbound links

  19. Case Study: Business.gov • Text Component: page is well-optimized for “advertising” and “regulations” • Link Component: All text links • Popularity Component: Inbound links are using title submitted to DMOZ – “advertising” and “regulations”

  20. Term: Fisheries #1 on USA.gov #2 on MSN #2 on Yahoo #3 on Google Term: Fish Doesn’t show up on the first page or subsequent pages Case Study: NOAA Fisheries

  21. Case Study: NOAA Fisheries • Text Component: page is well-optimized for “fisheries” but not “fish” • Link Component: “pull-down” menu may be a problem for some crawlers. Add search friendly navigation (e.g., site map) • Popularity Component: Lots of inbound links using “fisheries” (not “fish”) in anchor text

  22. Rank Search Engine Based on U.S. searches Google Search 67.90% Yahoo Search 20.28% Live Search 4.52% Ask Search 4.17% Hitwise - US Inet usage-April 26, 2008 - based on volume of searches ranked by volume of searches. Who Is King?

  23. SEO COMPONENTS CONTENT IS KING LINKS ARE QUEEN

  24. Getting Ranked - Title Element 1. Title Element Each page must have its own unique title tag Should not exceed 65 characters Title should contain 2-5 keywords Use keywords early on-truncated Title tag text is used in the hyperlink appearing on SERPs Include service or product name in title tag

  25. The Correct Way Up - The SERP Ladder Title Tag

  26. Getting Ranked - Description Tag 2. Description Tag Unique to each page 15-25 words Typically first 150 characters displayed Up to 400 characters indexed Use the same keywords in the title Many search engines use this text to describe your site after the hyperlink in SERPs. Make it descriptive and compelling

  27. The Correct Way Up - The SERP Ladder Descriptive Tag

  28. Getting Ranked - Keyword Tag 3. Keyword Tag Some Search Engines still use this tag No more than 10 keywords (5 is better) Comma separated Google does not use it

  29. Getting Ranked - Heading Tag 4. Heading Tag Guide the spiders and humans thru text Use keywords and keep headings in order (H1, H2, H3, etc.) Can use CSS (cascading style sheets) to control size

  30. Getting Ranked - Heading Tag

  31. Getting Ranked - Alt Tag 5. ALT Tag Image tag Must be descriptive Must contain keywords Must be appropriate to image Important for Universal Search

  32. Getting Ranked - Alt Tag

  33. Getting Ranked - Links Are QUEEN 6. Links-ARE QUEEN Anchor text is important Use keywords in anchor text Inbound links-Authoritative Sites Blogs Rule (for now)-fresh content Paid links can kill (not nice Google!) Social Networking-Digg It Reciprocal links can kill

  34. Getting Ranked - Links Are QUEEN 6. Links Anchor text is important for: Inbound links-use keywords Internal links-content and navigation links Content keywords linked to internal pages use full URL Navigation-use keywords were possible Navigation-text links PLEASE NOT IMAGE LINKS JAVASCRIPT OK IF EXTERNAL FILES OR use text links in addition to site navigation

  35. Getting Ranked - Links Are QUEEN 6. Internal Links

  36. Getting Ranked - Content is KING 7. Body Text CONTENT IS KING Quality is important Keywords should be prominent in first 200 words Distribute keywords throughout page Text-contain Keywords in the title of the paragraph-use H tags Spiders looking for subject matter experts to deliver relevant search results to users Write for people first

  37. Getting Ranked – Content is KING 7. Body Text Build a theme-tell people and search engines what your PAGE is about At least 250-400 words for home page 350-500 words for inner pages Home page Feature most important products or services with LINKS to the product or service internal pages

  38. END

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