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Fair Trade Software

Konza Technology City, Kenya. Fair Trade Software. Building knowledge economies Creating Shared Value. From this. To this. Short Introduction of Ernst van Weperen. “Our Common Future” (1987).

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Fair Trade Software

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  1. Konza Technology City, Kenya Fair Trade Software Building knowledge economies Creating Shared Value From this To this

  2. Short Introduction of Ernst van Weperen

  3. “Our Common Future” (1987) “Sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs”

  4. An adjective.. Capable of being maintained in existence without interruption or diminution

  5. Sustainability =The ‘ability’ to ‘sustain’:..yourself.......a (global) system......or a company...

  6. Ability to sustain our planet A growing group of people... ..becoming more affluent... ...on a finite source Economic Scarcity Ecological degradation Social instability

  7. The ability to sustain a company in the long run very much depends on: Source; ethical leaders in action The ability to identify structural trends on the markets you operate A thorough understanding of how these trends will affect you and (the relationship with) your stakeholders

  8. Creating Shared Value (CSV) Takes away the unnatural segregation of business and society Not business value “or” societal value ...but business value “and” societal value ..or even business value “because of” societal value “Societal needs, not just conventional economic needs, define markets, and social harms can create internal costs for firms”

  9. CSV vs CSR CSR CSV Value: economic and societal benefits relative to cost Realigning the entire company budget Integral to profit maximization • Value: doing good • A limited CSR budget • Separate from profit maximization

  10. CSV vs Fair trade But Fair trade’s primary driver is to protect producers (and as a potential result increased value through higher quality produce) Both aimed at Creating Shared Value Whereas CSV’s primary driver is to create shared value, which will often translate to protection and higher prices for producers

  11. CSV vs Impact Sourcing Source: the rockefeller foundation Impact Sourcing, or Socially Responsible Outsourcing, is also aimed at creating shared value But suffers from the same (image) problems as CSR (bolted on vs integrated)

  12. Creating Shared Value Source; ethical leaders in action A thorough understanding of how these trends will affect you and (the relationship with) your stakeholders The ability to identify structural trends on the markets you operate

  13. Andy Haxby British Entrepreneur Director, Competa IT Open Source Advocate

  14. Multiple perspectives One solution

  15. Developing countries import high-value goods and services, and export low-value. How can we reverse this trading imbalance? Photo: Banana Republic / Harriet Lamb and Andy Kenworthy

  16. Global Information Technology Report 2013 We discussed the digital divide, we sent old computers, we paid for universities and we built internet infrastructure. Now what? There’s not enough work – highly educated and highly disappointed.

  17. How can individual people, consumers, help make the world better? you want to do something, but it’s difficult? or not?

  18. Supermarket Bank vs. How can corporations show their CSR commitment? How can they avoid Greenwash criticism? easier for some companies than others?

  19. How can small and medium size IT companies stay competitive? how can they take part in the global market?

  20. One solution Create Shared Value

  21. Fair Trade Software is Some tech stuff Agile development methods Internet connectivity in developing countries Fair Trade Principles Improving market access Equitable trading partnerships Capacity building & empowerment Consumer awareness raising & advocacy Fair Trade as “Social Contract” …. Open source tools Level of IT skills in developing countries

  22. Collaborative partnership between IT companies in developed and developing countries Moderated by FTS Foundation Large corporate enterprises, governments and large organizations Small IT companies in developing countries IT Partners Customers IT Providers Small and medium IT companies in OECD countries

  23. It’s not outsourcing – It’s a co-development partnership It’s not about Fair Trade – It’s usingF T to create value This is not about Fair Trade per se. Fair trade is used as the key to shared value creation because it is a recognisable brand. This extends Fair Trade, in a way that adds value not cost. This approach increases job opportunities in a mutually inclusive and collaborative way: it retains jobs in developed countries while growing capabilitiesin developing nations.

  24. Virtuous Circle of SVC Market access & training IT companies in developing countries USP IT companies in developed countries Development Knowledge Economies Purchasing preference Customers’ contribution CSR solution and quality endorsement Companies buying software solutions

  25. Q. why did we do this? A. Self interest

  26. Sustainable Partnerships get involved Join the circle Images by:

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