90 likes | 110 Views
Explore the dynamics of public character in schools, emphasizing the importance of communication, shared ownership, and public opinion to foster democracy. Learn about the challenge of engaging parents and taxpayers, and the evolution of school-community relations. Discover different models and the significance of planned relationships in shaping a thriving school community.
E N D
PUBLIC CHARACTER OF THE SCHOOL EDL 660
THE SCHOOL • A publicly supported institution in a democratic society • The cause, continuance, and preservation of democracy • Power to manage schools resides with the people • State level - legislature • Local - school board, elected, parents and students’ right to be heard
PUBLIC CHARACTER, CONTD. • Concept of shared ownership - stockholders • Importance of communication of accurate information • Importance of understanding prevailing attitudes and opinions in the community
THE MEANING OF PUBLIC OPINION • Soviet Union, first satellite in space • Definition - a collection of individual viewpoints held more or less is common by members of a group regarding some person, condition, or proposal - possibly controversial
THE CHALLENGE • Keeping parents and taxpayers informed concerning the school’s needs and activities and developing policies and programs that reflect popular interests and desires
EVOLUTION -SCHOOL COMMUNITY RELATIONS • Publicity • School public relations • Social interpretation - two-way communication • School- community relations - emphasizes the more active involvement of citizens
SCHOOL COMMUNITY RELATIONS • Way of life expressed daily by staff • Planned communication - internal, external • Planned activities to determine what citizens think of schools and their expectations for their children • Active involvement of citizens in decision-making
MODELS • Press agentry/publicity - one-way propaganda as purpose • Public information - one-way - dissemination of truthful info. • 2-way asymmetric - scientific persuasion communicator gets feedback from public, applies latest theory to persuade • 2-way symmetric- understanding- communicator is go-between
PLANNED RELATIONSHIPS • Many programs are sporadic, poorly planned and executed • School community relations must be planned, systemic, integrated.