Theoretical Framework for the C2C Network

1. Theoretical Framework for the C2C Network Nadine Ghanem - Dirk Le Roy (Sustenuto) Peter Stouthuysen – Karl Vrancken (VITO)

2. Objective of the Cradle to Cradle framework • To explain the common vision that governs the network and that will be expressed in the action plans • Provide common introductory chapter for each of the perspective studies - guidanceon “What could be the role of Cradle to Cradle in relation to: • Building • Spatial development • Industry • Governance

3. Team • Core team: • VITO: sustainable materials management and C2C experts • Sustenuto: C2C consultant and strategic C2C partner • Sounding board • Karel Van Acker, KULeuven, Materials Research Centre • Douglas Mulhall, C2C Academic Chair at DRIFT, Erasmus University Rotterdam

4. Approach • Description of C2C concept, principles, applications and terminology • Discuss at Target Area Workshops • Outcome is a general introduction to C2C • Resume of C2C theoretical framework is used in each of the four perspective studies (Chapter 1 of the perspective study)

5. External experts CURRENT STATUS Steering Committee Executive Board C2CNetwork EuropeanCommission C2CNetwork Experts sounding board feedback

6. General theoretical framework:Introduction to Cradle to Cradle • Background • The Cradle to Cradle concept • The Cradle to Cradle principles • Cradle to Cradle applications

7. General framework - Background Source: Sustenuto, KUL, Wuppertal Institut (2010). Sustainable Materials Management for Europe. From efficiency to effectiveness.

8. General framework - Background • Growing awareness something has to change: • Last decades growing welfare but well-being? • What about next decades? • Action is needed and is also taken: • initally defensive(cost reduction waste, compliance with law) • collaborative (preventive approach) • active approach (product responsibility, life cycle analysis, eco- efficiency) Will thisbeenough?

9. General framework – Cradle to Cradle concept • Need for a goal – where do we want to go to and how we can achieve this? • Braungart and McDonough introduce the Cradle to Cradle concept • Broader framework: eco-effectiveness Eco-effectiveness Eco-efficiency “Doing the right things” “Doing the things right” “maximise positive “minimise negative effects” effects”

10. From Efficiency to Effectiveness Source: “Sustainable Materials Management for Europe, from Efficiency to Effectiveness”, Sustenuto, KU Leuven, Wuppertal Institute, March 2010

11. General framework - Principles Act as nature • Waste equals food • Use current solar income • Celebrate diversity

12. C2C Network – Limburg principles • Limburg principles are a regional interpretation of C2C • C2C Network is inspired by ‘Limburg Principles’ • We are native to our place • Our waste is our food • The sun is our income • Our air, soil and water are healthy • We design enjoyment for all generations • We provide enjoyable mobility for all

13. General framework - Applications • Products, processes, buildings, business models, spatial areas,… are inspired by the Cradle to Cradle concept and its principles • Only for products is there currently a validation tool: • C2C™-certificate – safe, healthy and reusable materials • The C2C Network project ambition is to understand the potential role of Cradle to Cradle for applications in: • Industry • Buildings • Spatial area • And role of governance

14. Cradle to Cradle and Industry • 3 levels of applying Cradle to Cradle to industry • Product – 3 C2C principles, human and environmental health criteria • Supply Chain – knowledge of materials, reverse logistics • Business Processes – innovative, sales to lease

15. Contact • Sustenuto • Nadine Ghanem, Dirk Le Roy • nadine.ghanem@sustenuto.be; dirk.leroy@sustenuto.be • VITO : • Peter Stouthuysen, Karl Vrancken • Peter.stouthuysen@vito.be; karl.vrancken@vito.be