1 / 19

The 4 Core Dilemmas of Startup marketing

How to Growth Hack Your Way to Success. The 4 Core Dilemmas of Startup marketing. April 6 th 2014. Hayut Yogev. Generating revenues and profit. The brand (& company) perception. The 3 unbreakable stages of marketing. Sales. Marketing- Communication. Market Strategy. The Challenge.

bert-beck
Download Presentation

The 4 Core Dilemmas of Startup marketing

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. How to Growth Hack Your Way to Success The 4 Core Dilemmas of Startup marketing April 6th 2014 Hayut Yogev

  2. Generating revenues and profit The brand (& company) perception

  3. The 3 unbreakable stages of marketing Sales Marketing- Communication Market Strategy

  4. The Challenge Innovative Technology

  5. What is a Market Strategy? A process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage (Wikipedia)

  6. The 4 Core Dilemmas of Startup marketing* *Source: Gaia Model

  7. The 4 Core Dilemmas What do we do? The Product What market Category are we playing in? Who are our Main and secondary Customers? What is our Value Proposition? *source: Gaia Model

  8. The 4 Core Dilemmas What do we do? The Product What market Category are we playing in? Who are our Main and secondary Customers? What is our Value Proposition? *source: Gaia Model

  9. Roger’s Adoption Curve

  10. The 4 Core Dilemmas What do we do? The Product What market Category are we playing in? Who are our Main and secondary Customers? What is our Value Proposition? *source: Gaia Model

  11. The 3 unbreakable stages of marketing Sales Marketing- Communication Market Strategy

  12. Always keep one step ahead…

  13. Always keep one step ahead • Be creative • Read. Learn. Follow. • Be aware to new marketing trends • Be innovative

  14. Thank You! Email: Hayut@gaia-vsm.com Website: www.gaia-vsm.com

More Related