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FTD.de

FTD.de. AGOF internet facts 2007-IV. High net profile. Sociodemographic data on the users of FTD.de. Index 73 % are men 148 69 % are 20-49 years old 143 51 % have an high education level* 235

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FTD.de

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  1. FTD.de AGOF internet facts 2007-IV

  2. High net profile Sociodemographic data on the users of FTD.de Index 73 % are men 148 69 % are 20-49 years old 143 51 % have an high education level* 235 51 % work in qualified and managerial professions** 224 35 % have an own net income of € 2.500+ 326 36 % Business elite1 226 16 % Young & educated elite2 391 10 % Urban elite3 704 7 % Top decision makers 679 Source: AGOF internet facts 2007-IV, based on number of unique users per week * A-levels and higher ** Self-employed people, Freelancers, medium and senior executives, civil servants (higher grades) 1 medium and large size self-employees, medium and senior executives 2 25-39 years old, university degree 3 University degree, own net income EUR 3.000+, cities with more than 500 thsd. Habitants  top decision makers = self-employed with at least 6 employees, independent occupations, managerial staff or higher civil servants with university/technical college degree and a personal net income of at l least Euro 3,500 per months

  3. Ahead of handelsblatt.com Unique users per month Unique users in ’000 Source: AGOF internet facts 2007-IV, Unique users in ’000. – Period: average month Basis: Total population (64.82 million)

  4. FTD.de is one of the leading business websites Unique users per week Unique users in ’000 Source: AGOF internet facts 2007-IV, Unique users in ’000. – Period: average week Basis: Total population (64.82 million)

  5. FTD.de is the leading business website Unique users per month Unique users in ’000 Source: AGOF internet facts 2007-IV, Unique users in ’000. – Period: average month Basis: Total population (64.82 million)

  6. At the forefront of business Business elite* Index Structural values in % 226 218 219 199 194 191 Source: AGOF internet facts 2007-IV, Unique users in ’000. – Period: average week Basis: Total population (64.82 million) *medium and large size self-employees, medium and senior executives

  7. Companies and Research generate the highest coverage Unique users in ’000 per average week Source: AGOF internet facts 2007-IV, Unique users in ’000. – Period: average week Basis: Total population (64.82 million)

  8. Companies, Research and Market tools generate the highest coverage Unique users in ’000 per average month Source: AGOF internet facts 2007-IV, Unique users in ’000. – Period: average month Basis: Total population (64.82 million)

  9. FTD.de has 538,000 exclusive users compared to handelsblatt.com Exclusive users FTD.de compared to handelsblatt.com Exklusive users FTD.de compared to handelsblatt.com absolute values in % FTD.de: 691.000 users FTD.de: 691.000 users Source: AGOF internet facts 2007-IV, Period: average month Basis: Total population (64.82 million)

  10. FTD.de has 610,000 exclusive users compared to manager-magazin.de Exclusive users FTD.de compared to manager-magazin.de Exklusive users FTD.de compared to manager-magazin.de absolute values in % FTD.de: 691.000 users FTD.de: 691.000 users Source: AGOF internet facts 2007-IV, Period: average month Basis: Total population (64.82 million)

  11. Business website users are predominantly male Gender – Unique users per week Index 148 152 159 53 50 43 Source: AGOF internet facts 2007-IV, structural values shown in %, based on number of unique users per week Index vs. Total population AGOF internet facts 2007-III (potential: 64.82 million)

  12. 114 59 175 137 127 67 160 118 166 121 136 64 FTD.de reaches the most attractive age groups Age groups – Unique users per week Structural values in % Index 61 68 44 Source: AGOF internet facts 2007-IV, structural values shown in %, based on number of unique users per week Index vs. Total population AGOF internet facts 2007-III (potential: 64.82 million)

  13. Education takes them to the top Respondent’s education – Unique users per week Structural values in % Index 85 88 70 153 151 175 293 287 334 Source: AGOF internet facts 2007-IV, structural values shown in %, based on number of unique users per week Index vs. Total population AGOF internet facts 2007-IV (potential: 64.82 million)

  14. Guaranteed performance data and conditions

  15. Discounts Sales are calculated on the basis of all customer gross sales booked with Quality Channel in the course of an advertising year.

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