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RTD8: Manchester: 4 th April 2014

Thomas Cook Group: A tour operator community engagement strategy in action Andy Cooper Director Government and External Affairs Thomas Cook Group plc. RTD8: Manchester: 4 th April 2014. Thomas Cook approach to community engagement. Key principles are defined in our Code of Conduct

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RTD8: Manchester: 4 th April 2014

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  1. Thomas Cook Group: A tour operator community engagement strategy in actionAndy CooperDirector Government and External AffairsThomas Cook Group plc RTD8: Manchester: 4th April 2014

  2. Thomas Cook approach to community engagement • Key principles are defined in our Code of Conduct • Our standard on community engagement • We are an important part of the communities in which we live and work. We will provide support to these communities, and strive to improve the lives of those who live there through employment, supply of goods and services, and charitable support. • Our approach varies by source market + affected by social differences • UK: culture of customer charitable giving • Germany + Northern Europe: more expectation that companies will contribute directly to charitable activity

  3. UK approach: Thomas Cook Children’s Charity • Established 2009: raised more than £4 million since then: • Booking contribution £2 per passenger • Collections on return flights • Specific events and activities by staff • Aim to “Improve children’s lives and benefits the communities in which they live” • Contribute to projects in UK and destinations • Focus now on working with charitable partners, rather than direct funding of individuals

  4. Thomas Cook Children’s Charity: some destination activity • Contributions made both in destinations to which we operate and also to other needy areas: • Mexico: support for construction of school • Mexico: through Just a Drop contributed to water supply in drug cartel area • Turkey: contribution to school for disabled in Kusadasi: installing heating/cooling system • Romania: funding medical visit to orphanage to enable minor operations on injured or ill children • Gambia: funding completion of primary school • Goa: funding of cottage hospital for street orphans • Bulgaria: funding equipment in orphanage to enable older children to learn specific skills to assist in adulthood

  5. Working with communities from other markets Germany: work with Futouris Northern Europe Turkey: “New life for old traditions” project Revitalising traditional felt manufacturing in village 80 km from izmir Encouraging retention of craftsman skills in village and training new practitioners Coupled with specific excursion from local resorts to village – encourage social engagement and interaction Baan YoPlang: project in Northern Thailand Building library for school in rain forest Helping equip that library Ongoing relationship through airline crew with school Contributions: • Christmas present collections from staff • Computer equipment supplied by company

  6. The benefits of our approach

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