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Digital Publishing at Palgrave Macmillan

Digital Publishing at Palgrave Macmillan. Alison Jones alison.jones@palgrave.com @bookstothesky. MRW. Dynamic, XML-based, frequently updated Business model: subscription (moving to hybrid) Channel: direct via Online Sales teams DRM: irrelevant. Journals.

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Digital Publishing at Palgrave Macmillan

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  1. Digital Publishing at Palgrave Macmillan Alison Jones alison.jones@palgrave.com @bookstothesky

  2. MRW • Dynamic, XML-based, frequently updated • Business model: subscription (moving to hybrid) • Channel: direct via Online Sales teams • DRM: irrelevant

  3. Journals • Semi-dynamic, PDF/HTML-based, regular new content • Business model: subscription (plus doc del) • Channel: direct via Online Sales teams • DRM: unnecessary

  4. Monographs • Static, PDF (moving to ePub) • Business models: • Via Connect: perpetual access • Via aggregators: subscription/loan; PDA pilots • Channel: • Connect - direct via Palgrave Online Sales teams • Indirect - via aggregators (eg NetLibrary, Dawson) • DRM: social on Connect, by platform for 3rd parties

  5. Business and professional • Static, PDF and ePub • Channel: • Connect - direct via Palgrave Online Sales teams • Indirect: • To libraries via aggregators (eg NetLibrary, EBL) • To individuals via wholesale/retail channels (eg Overdrive) • DRM: social on Connect, by platform for 3rd parties

  6. Trade • Static, PDF- and ePub based • Channel: Indirect via retail/wholesale partners eg iBooks, Amazon, Overdrive, Ingram • DRM: by platform for 3rd parties

  7. Textbooks • Little currently available digitally – high threat of piracy, challenging business model • Channels: • Indirect via retail/wholesale and technology partners eg CourseSmart, VitalSource, ScrollMotion et al

  8. Other • Elearning products • Business model: subscription • Channel: direct • DRM: irrelevant • Mobile apps • Business model: download • Channel: 3rd parties, eg iPhone • DRM: by channel

  9. Brave new world… • New business models: rental, PDA, apps • New players: Apple, Google • New standards: ISTC, ISBN-A, DOIs • New requirements: UGC, personalization, updates, multimedia, permissive DRM • New expectations: downward pressure on prices, simultaneous print/digital

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