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Citizen Engagement

Citizen Engagement. For Sustainable M obility Using Digital and Social Media. Content. This presentation looks at trends in and examples of how cities are now engaging with citizens using digital and social media.

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Citizen Engagement

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  1. Citizen Engagement For Sustainable Mobility Using Digital and Social Media

  2. Content This presentation looks at trends in and examples of how cities are now engaging with citizens using digital and social media. It starts with a look at traditional engagement policies, the effect of social media on these and how cities are responding. Four categories of engagement are described with examples of each provided. A database of examples, links and more information is available at www.interactions.ie.

  3. Citizen Engagement Policies • Closed Policy • Half-open • Transparent • We decide what’s good for you • Consultation, public hearings • Together we can make a difference • Partnership • Empowerment

  4. The effect of social media People take control • Tweet • Post • Share • Like/Dislike • Self-organise • Posting videos on youtube • Retweeting • Blogging • LinkedIn groups commenting on issues

  5. e.g. Self organised car-sharing Every day, an estimated 10,000 people in the Washington, D.C., area are participating in an informal rideshare program they've created called "slugging."

  6. How do municipalities react? • Take control • Be proactive • Be responsive • Enable reporting by citizens

  7. .. and use digital media to engage • Share information and data • Develop Apps • Use Crowdsourcing • Arrange Competitions for apps • Gamification

  8. The effect of digital media on citizen engagement Four Three Two One (Gamification: incorporating game dynamics into your site, community, service or campaign in order to drive participation)

  9. One

  10. Crowdsourcing Three basic principles: Empowerment. SeeClickFix allows anyone to report and track non-emergency issues anywhere in the world via the internet. This empowers citizens, community groups, media organizations and governments to take care of and improve their neighborhoods. Efficiency. Two heads are better than one and 300 heads are better than two. In computer terminology, distributed sensing is particularly powerful at recognizing patterns, such as those that gradually take shape on a street. We make it easy and fun for everyone to see, click and fix. Engagement. Citizens who take the time to report even minor issues and see them fixed are likely to get more engaged in their local communities. It's called a self-reinforcing loop. This also makes people happy and everyone benefits from that. • www.SeeClickFix.com

  11. Crowdsourcing - Melbourne

  12. Crowdsourcing - Portland

  13. Crowdsourcing - Brooklyn

  14. Crowdsourcing - Boston

  15. Crowdsourcing – Change by Us

  16. Crowdsourcing – Transport

  17. Crowdsourcing – The City 2.0

  18. Two

  19. Data Sharing Cities sharing transit data and allowing citizens to ‘play’ with it Cities organising competitions for the best transport apps developed Citizens generating something useful

  20. Cairo Transport App Challenge

  21. Open Transport Data

  22. How it was used… ‘We use a free, open data set -the National Public Transport Data Repository - from Traveline.’

  23. www.mysociety.org • We build websites that give the public simple, tangible ways to connect with and improve their society. • As well as offering tools directly to the public we provide services for local authorities, corporates and government. • As a UK Charity our work has a national focus but our vision is global, we open source our projects and encourage international adaptation.

  24. Three

  25. Smart(er) Apps • Excluding journey planners • Excluding RTPI • Interactive • Innovative • Two-way communication • Feedback • Sharing of information • Collaboration

  26. Augmented Reality Intelligent Way finding http://www.wwsigns.co.uk

  27. Walkable Neighbourhoods

  28. Sat Nav for PT

  29. Cycle Hire Widget

  30. Calculate carbon footprint https://itunes.apple.com/us/app/id578414850?mt=8

  31. Four

  32. Gamification Using the dynamics of games and incorporating them into your campaign, Website, communication, etc., in order to drive participation

  33. Games Global Game Jam • Data sharing • Crowdsourcing • Collaboration http://gameful.org/group/games-for-change/forum • Games for Change • For social good www.GamesforChange.org

  34. CommuteGreener • Establish an online community of employees. • Provide a fun way for employees to connect and compete. • Arrange internal competitions based on company-targeted CO2 emission goals. • Benchmark against other companies and organizations who are part of the challenge www.commutegreener.com

  35. Chronorama • Creates shareable ‘journeys’ from the data produced by ‘swiping’ an Oyster Card • Rewards players for travelling better by: • encouraging non-rush hour travel • getting off early and walking • riding bikes instead of travelling on buses and trains • Animates a player’s travel on an interactive 3D map, allowing them to rewind time and watch themselves moving around the city • www.chromorama.com

  36. Chronorama Players create their own fun by finding/buying items to place around the network, sabotaging the leaderboard progressions of their opponents or giving teammates a helping hand.

  37. Energy-city Do you have what it takes to successfully lead a city toward a sustainable energy future? Craft an urban energy portfolio that balances economic, social, and environmental issues…all while negotiating with stakeholders and generating enough power to support a growing population. www.GamesforChange.org

  38. Why Games? • Not preaching • Nudging • Gently pushing people in the right direction • Get feedback • Gain points • Gain powers • Develop an ‘avatar’ • Share with others • Compete with others

  39. Why Games? • Challenging • Rewarding • Productive • Small wins • Chance of an ‘epic’ win • Happier • More resilient • More optimistic • More persistent • More cooperative • More trusting of others

  40. Games ‘My goal for the next decade is to make it as easy to save the world in real life as it is to save the world in online games’ Jane McGonigal http://www.ted.com/speakers/jane_mcgonigal.html

  41. Interactions Ltd Unit 2 Beach Court Business Park Kilcoole, Co. Wicklow, Ireland Tel: +353 12017774 www.interactions.ie To access a database of useful examples and other sources of information, please visit our website

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