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How to avoid being a #salesthrowback

LinkedIn data shows that what it means to sell effectively today has changed, with 81% of top performing salespeople now relying on social selling. Here’s how to avoid being a #salesthrowback.

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How to avoid being a #salesthrowback

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  1. How to avoid being a #salesthrowback

  2. Frank felt a little guilty leaving the office on time again. But not that much.

  3. It’s time to hang up on unproductive cold calls. Today, 4/5 top performing salespeople rely on social selling to find prospects, get warm introductions, and build relationships.

  4. “Today, I’ll mostly be smashing every target.”

  5. According to LinkedIn data, millennial women are most likely to be social sellers. Just under half say that it enables them to improve their relationships with customers and prospects.

  6. “Sure I keep business cards. They're great for fixing wonky restaurant tables.”

  7. Nearly 2/3 millennial salespeople in the UK build client relationships via social media. Years in the business don’t necessarily mean you're better connected.

  8. Somehow Steve spent so much time on social media and stayed top of the sales leaderboard.

  9. LinkedIn data shows that 81% of top performing salespeople are relying on social selling, with 1/5 spending at least 10 hours a week on social media.

  10. Frank had an uncanny ability to build trust with his clients.

  11. Trust matters. When it comes to winning new business, 2/3of UK salespeople rate the ability to build trusted relationships as more important than a prospect’s willingness to buy.

  12. Successful sales people are taking advantage of social media, and you can too. Here are LinkedIn's three top tips for selling in 2016 and beyond…

  13. 1. Invest in relationships Whether it's the company accountant's friend, or an old contact of the CEO, tools such as LinkedIn Sales Navigator help you make the most of your contacts. Ditch the rolodex and make the most of all the data available to you.

  14. 2. Be relevant Today's buyers are 60% along their decision-making journey before they contact you. Make sure you are displaying your best self online. Impress prospects with your expertise, enthusiasm, and thought leadership, rather than a long drinks receipt.

  15. 3. Data-led timing Developing fruitful relationships takes time. Empower yourself with online tools to get to know your prospects better, keep track of their news, and look for that perfect opportunity to connect.

  16. Make the most of social selling and visit business.linkedin.com/sales-solutions today to find out more about tools that can help you. Join the conversation online. #salesthrowback

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