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The Link to Your Tech Customer: By the numbers

The most important questions have become: <br>How do you reach them? Where are they looking <br>for information? And what content are they reading?.

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The Link to Your Tech Customer: By the numbers

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  1. THE LINK TO YOUR TECH CUSTOMER: By the Numbers As the number of individuals involved in the tech buying process continues to expand and diversify (it’s up to 17 at the moment!), understanding and reaching tech decision makers has become a moving target.1 ?? ? The most important questions have become: How do you reach them? Where are they looking for information? And what content are they reading? We crunched the numbers to share some perspective on who the tech buyer is on LinkedIn, what they’re doing on the platform, and how you can utilize this info to get the right content in front of the right people. Here’s what we found! You have the ability to access and engage with a vast assemblage of technology-minded professionals on LinkedIn — 13+ million globally, in fact!2 13+ MILLION MEMBERS GLOBALLY by LinkedIn in the U.S.2 8+ MILLION MEMBERS are in information technology/engineering.2 49% IT DECISION MAKERS are reached monthly OF SENIOR These tech professionals are diverse and come from companies of all sizes.3 23% are in companies with 100—999 employees 22% are in large companies with 1,000+ employees 32% are in small companies with 10—99 employees And since technology purchase decisions are now happening across a broad range of industries, there are hundreds of thousands of active tech decision makers engaging professionally on LinkedIn, in a variety of verticals… 3.8M 3.8Mtechnology — software 3.1Mprofessional services 1.6Mgovernment/education/non-profit 1.4Mmedia and entertainment 1.2Mretail and consumer products 1Mmanufacturing/industrial 930Khealthcare 624Kaero/auto/transportation 620Ktechnology — hardware 596Ktelecommunications 3.1M 1.6M 1.4M 1.2M 1M 930K 624K 620K 596K Tech decisions are also being influenced by professionals at every level of the organization. You can find tech decision makers throughout the far-reaching LinkedIn landscape: FUNCTION TITLES Software developer TECH-BUYING BUSINESS AREAS C-LEVEL TITLES 3M IT generalist Marketing specialist 1.2M 518K Founder/ partner 545K Consultant 1M Technology administator/ engineer Technology manager 491K 459K CIO/CTO 989K Business analyst CEO/ executive director Manufacturing/ mechanical engineer 312K 453K 620K It’s a fact that technology decision makers actively look to LinkedIn both to connect with fellow professionals and to provide them with research and data in order to inform purchases. These individuals engage on LinkedIn in a number of different ways, including a wide variety of professional groups that host thoughtful, dynamic conversations among peers and companies: 58K Harvard Business Review 53K+ Cloud Computing 73K+ 64K+ The Project Manager Network — #1 group for project managers Chief Information Technology (CIO) Network — the group for CIOs 47K+ 47K+ 47K+ Information Security Community Telecoms Professionals: IoT, LTE, M2M, OTT Technology Market Analysis Group 8 MILLION …and throughout this entire LinkedIn journey, these tech decision makers are consuming content. There are over 8M members engaged with LinkedIn Pulse technology content topics and this number is growing rapidly! These members are actively seeking thoughtful, quality content, delivered when they need it. And beyond just tech research, tech decision makers are also engaged with content concerning personal and professional development. What important categories top the list? Cloud computing Social media marketing Employee engagement Business intelligence What does this mean for you as a tech marketer? For the first time, you can actively engage with the right individuals at the right time with the right type of content, easily and efficiently targeting tech buyers by: Industry Job function Company size Seniority Location LinkedIn provides a space for your content to be shared among your targeted industries and customers. You can effectively strengthen your current strategy with valuable insight and connections by meeting your tech customers right where they are in their journey in a hyper-targeted, more accurate, meaningful way. Find out more about LinkedIn’s capabilities for helping you engage a broad range of tech buyers and decision makers. Visit https://lnkd.in/TechByNumbers 1 IDG, “Enterprise Role and Influence of the Technology Decision-Maker Study,” 2014 | 2 Reaching Senior ITDSMs | 3 Content Marketing Institute and Marketing Profs, “B2B Content Marketing: 2015 Benchmarks, Budgets and Trends – North America,” 2015 | Any sources not otherwise cited are from internal LinkedIn data, May 2015

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